Pressure :: essays research papers

Pressure   Ã‚  Ã‚  Ã‚  Ã‚   Pressure, is the ratio of a force acting on a surface, to the area of the surface; it is thus distinct from the total force acting on a surface. Units of pressure are force units divided by area units. Examples of these are pounds per square inch, dynes per square centimeter, or newtons (N) per square meter (Pressure n.pag). Pressure has many influences and effects on objects. When the pressure rises, it affects the melting point and the boiling point of a substance. This causes the raising of the melting and boiling points of most substances (Pressure The... n.pag). Pressure can be seen and demonstrated in many ways; including air pressure, Bernoulli’s principle, Pascal’s Principle, and Archimedes Principle.   Ã‚  Ã‚  Ã‚  Ã‚  Air pressure is the force exerted on you by the weight of tiny particles of air, called air molecules (Sample n.pag). The air’s pressure is caused by the weight of air that presses down on the earth, the ocean, and the air (Understanding...n.pag). Even though they can’t be seen, they still have weight and take up space. Air molecules are very spaced out and can be compressed to fit in a smaller volume. When the air is tightly compressed, the air is under high pressure. We are continuously feeling air pressure but we are used to the air pressure around us at sea level so we don’t consciously feel it. But when one travels higher the number of air molecules decreases and thus the air pressure also decreases. When this happens, certain symptoms can be noticed, such as a shortness of breath and the popping of your ears. This pressure is measured by an instrument called a barometer (Sample n.pag). Air pressure is reported in inches of mercury in the U.S, but elsewhere they measure it in millibars, also called hectopascals (hPa). Air pressure, among other things, is used to forecast the weather. If there is a high-pressure system coming through, then cold temperatures and blue skies will result. If there is a low-pressure system, then warm, stormy weather is expected.   Ã‚  Ã‚  Ã‚  Ã‚  Bernoulli’s principle is a perfect example of how the use of pressure can be beneficial. This principle has to do with flight and is what keeps planes in the air. It has to do with the shape of the wing on an aircraft. The bottom part of the wing is flat and the top of it is curved.

A Mexican Farmer Worker in USA Essay -- Immigration Immigrant Essays P

A Mexican Farmer Worker in USA The first immigrant I interviewed will be referred to as â€Å"Jess†. Jess is from Guanajuato which is in southern Mexico. Jess, his five brothers and sisters, and his parents were farmers. They grew corn as their main crop. Jess’s family lived in a three-bedroom brick house in Mexico. Their house surprisingly had water and electricity. He only made 100 pesos a day ($10.00 U.S.). According to Jess, this was not enough money to get by on his own. He said that the average person in Mexico needs at least 150 pesos per day to live on their own and someone raising a family needs much more than this. This is why in 1985, at the age of 18, he came to Arizona to find a better job and to help his family. Jess paid the coyotes $150.00 to get him across the border, walking through the desert for 12 hours and riding in the back of a truck for the rest of the way. The coyotes that helped him were a very nice family and they were not threatening at all. He says that cro ssing the dessert was a scary experience and that he feared they would be burglarized, but claims that he made it across without running into trouble. It only took Jess two days after arriving in Phoenix to find a landscaping job. According to the statistics in Transnational Villagers, between 1996 and 1999, 60.3% of Non-Dominican Hispanics, like Jess, were employed in the U.S. and 45.3% of them worked full time. Jess did not require the help of job agencies to find work. Of course, he was undocumented at the time but this was not a problem in the landscaping business. With the money from this job, he was able to buy his first car which he paid $300 for. Landscaping paid $4.00 per hour which was minimum wage back then. He remain... ...ct each other. Its first objective was to reduce the number of undocumented immigrants. The second objective was to provide undocumented immigrants already working in the U.S. with a chance to become legal and obtain rights. The Act established employer sanctions against businesses that knowingly employed undocumented immigrants. It also provided those immigrants who had been living illegally in the U.S. since 1982 with a chance to obtain temporary resident status. The United States is slowly realizing how important these immigrants are to the U.S. economy. There service to the United States deserves the respect and gratitude of every U.S. citizen. Works Cited Chang, Grace. Disposable Domestics, South End Press: Cambridge, MA. 2000. Levitt, Peggy. The Transnational Villagers, University of California Press: Berkley, CA. 2001.

Lauching a Lebanese Beer Company Essay

Introduction 961 Beer has a fascinating history which illustrates to aspiring entrepreneurs that with hard work and determination, even crazy business ideas are able to succeed. At a time when building were being destroyed and the city of Beirut, Lebanon was in shambles, the founders of 961 Beer decided to move forward with founding Lebanon’s first craft brewing company – a surprising fact because this region of the world begin the tradition of brewing beer. As discussed below within the framework of a SWOT analysis, several factors contributed to the success of the company, and will play an integral part in the company’s future as it expands to meet demand. SWOT Analysis A SWOT analysis is meant to drive a company into meaningful action to capitalize on its strengths to seize opportunities as well as protect itself from outside threats or internal weaknesses. Strengths 961 Beer is fortunate in that it benefits from several internal strengths. Organizationally, the company is simplistic: with few employees and condensed management, the company is able to benefit from the strong direction of a select few. In addition, the few people involved, particularly Hajjar and Henrik, have a passion for food and drink and enjoy the process of providing high quality wine to their customers. In addition, with less â€Å"baggage† the company is able to quickly innovate and adapt to changes in the customers tastes. Hajjar is also very passionate about food and wines of the region, leading to his dedication to the success of 961 Beer. He provides leadership that focuses more on the product itself, in order to ensure that it will be a beer that the Lebanese will be 1 proud off. As a recent CEO, Hajjar also appears to bring a substantial amount of capital to initially invest in the business. However, money runs out quickly, and now 961 Beer must pay for itself. The 961 Beer product line also has several strengths. The beer is of high quality because it was produced using only fresh ingredients and in small batches. The company is able to produce several new beer styles, and it heavily uses Lebanese products in brewing its beer. This gives 961 Beer a unique advantage over other beer options, and it attracts customers who are looking to try something new, all while support Lebanese products. Several areas of marketing also have specific strengths. 961 Beer was able to coin the catchphrase â€Å"Are you resistant to change? † which took off in a time when the country was suffering from the effects of war. â€Å"Change† is a simple idea that is very popular in a downtrodden country, and by associating itself with such a concept, 961 Beer is able to appeal to a large group of potential customers. To further this concept, the packaging is deliberately â€Å"under-designed† and meant to be seen as simplistic, pure, and natural, which will attract customers interested in such aesthetic characteristics. The pub is also strategically placed in Beirut’s bustling nightlife scene. This helps to increase 931 Beer recognition and build brand loyalty among new customers. The pub also helps to provide as a gathering place for people to come and education themselves about the brewing process and try various types of beer. Weaknesses Like most entrepreneurs, 961 Beer was started by founders who had very little idea of what they were doing. By trial and error, Hajjar was able to brew batches of beer in his kitchen for several months until the beer began to improve. Although 2 Organizationally, the company is operating at capacity and is simply unable to produce any more for its additional customers. Also, it does not appear that 931 Beer is able to adequately predict how much demand is set to grow. Because the company is still new, there is little money for expensive advertising. This means that customers will be less mainstream, and more trendy, with the ability to follow the latest trends on the internet. Opportunities 961 Beer is the first craft beer in Lebanon in recent memory, even though Lebanon has a history in beer brewing. Education of customers leads to a fun, exciting experience that allows customers to â€Å"experience change† by trying more types of 961 Beer. This opportunity to provide a personal touch will give customers a lasting positive impression of 961 Beer. Personal interaction with customers allows the company to collect feedback on its beers and make adjustments. Customers are interested in supporting companies that heavily use Lebanese products. Particularly when the country is plagued by war, providing people the opportunity to work and be part of 931 Beer is a great way to create loyal customers. Advertising on social media is an effective way of reaching the younger, trendier crowd that is more along the lines of who is frequenting the bars and drinking on a regular basis. Threats Clearly, the colossal threat to the company’s survival is the place of its headquarters. Lebanon is routinely in wartimes, and has been through several wars with neighboring countries ever since 961 Beer began in 2006. Unfortunately, visitor levels to the 961 Bar decrease when conflict increases, which makes sales plummet. The competitive environment is monopolistic. The local beer market was monopolized by Almaza, which was acquired in 2002 by Heineken. In total, Heineken 3 controlled about 70% of the local beer market at the time 961 Beer was founded. With so much power, Heineken has pricing power that 961 Beer cannot match. Other bars became more reluctant to sell 961 Beer because the bar was seen as a threat to their own business. 961 Beer will need to befriend these bars and show them that the bars can enjoy more success by joining 961 rather than going against them. Many customers are not accustomed to drinking anything besides commercially processed, mass-produced beer from large competitors. This means that 961 Beer must educate their customers about the different types of beers and convince them to try 961 Beer. Evaluation Plan: Expand outside of Lebanon Based on the analysis performed above, it is clear that 961 Beer must expand out of Beirut, Lebanon in order to remain successful. While this will increase the risk of lesser quality or require the use of non-Lebonese products, expansion is required to ensure the company’s long-term success. Several steps must be taken before the expansion, all while 961 Beer continues to grow business in Beirut and manage bar operations. First, 961 Beer must address its capacity issues. 961 Beer seems to have had some difficulty in predicting the amount of beer it needs to brew in order to meet the growing demand. An analysis of their books will be helpful to garner a better idea of what demand will look like in the future, accounting for their company’s growth rate. Next, 961 Beer needs to establish relationships with businesses in neighboring cities and countries. Bottling and shipping beer from Lebanon is unrealistic with high likelihood of war, so 961 Beer will need to establish microbreweries within these other locations. Quality can still be maintained by ensuring that Lebanese ingredients are still used in the brew, but costs can be recuperated by charging customers in those 4 countries a higher premium for the same beer. Finally, 961 Beer needs to join international beer festivals in other countries in order to garner worldwide interest and to further increase recognition and demand among worldwide customers. There are several major risks that could undermine this plan for expansion. Clearly, the largest threat to 961 Beer is the ongoing threat of war in Lebanon and neighboring countries. Unfortunately, there is little to nothing that can be done to stop this threat. Without expanding into other countries, a war in Lebanon could wipe out the entire company. However, as discussed above, 961 Beer can minimize this risk by establishing separate microbreweries in other countries so that there is no single source where 961 Beer is brewed. Nonetheless, establishing other microbreweries increases another risk: the risk of uneven and unequal quality. 961 Beer can lessen this risk by brewing its â€Å"brewmaster’s select† along with seasonal beers to appeal to customers in the new countries. 5.

Research Proposal for Research Method Final

TABLE OF CONTENTS Table of Contents†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 1. Dissertation Title†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦.. 3 2. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 2. 1 Introduction to Dissertation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 2. 2 Research Questions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 2. 3 Research Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 3. Literature Review †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 3. 1 Online Shopping in China†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 3. 2 Concept of E-service Quality†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 3. 3 Dimensions of E-service Quality†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4. Research Model†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 4. 1 Website Design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 4. 2 Easy of Use†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 4. 3 Responsiveness†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 4. 4 Reliability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 4. 5 Security†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 4. 6 Trust†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 5. Research Methods†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 5. 1 Qualitative Research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 5. 2 Quantitative Research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 5. Proposed Research Method†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 6. Collection of Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 6. 1 Secondary Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 6. 2 Primary Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. 10 6. 2. 1 Sample Size of Primary Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 7. Method of Data Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 1 8. Presentation of Dissertation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 9. Ethical Issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 10. Timetable†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 11. Resourses References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 1. Dissertation Title:A study of factors influencing customer perceived E-service quality in online shopping 2. Introduction 2. 1 Introduction to Dissertation Nowad ays, with the rapid development of information and communication technology Internet has been played an important role in people’s life and regarded as a crucial tool to do business for them. More and more companies now are trying to make full use of it as a platform to start their businesses and develop their electronic commerce in internet (Dave Chaffey, 2004), with the purpose of gaining more competitive advantages and increasing their market share.Many of them would like to create their own company websites and publish the information about their products including the prices and the features there, which facilitate customers well informed, better known the price and other information in time when they are seeking for service and products online. According to this way, companies can interact with customers directly, which is quick different form the way of traditional transactions.However, with the increasing numbers of companies participating on the Internet market and t he growth of online shopping, the competition among online retailers has become more and more fierce. It requires online retailers to look for some strategies to better compete with their competitors and attract customers to their online shopping service, which are the main issues for them. Typically, providing competitive and low price and more products selected to customers is considered as the major way for online retailers to improve their products and service selling and therefore to enhance their competitive advantages.But now, instead, more and more businesses are realizing that there is anther factor affecting their online business performance besides the above factors mentioned, that is, their online service quality offered to customers, which is also called electronic service quality. Jun et al. (2004) has claimed that the e-service quality differentiation has become the most important factor for online retailers to attract and retain their customers in online shopping.Yan g (2001) and Zeithaml (2002) also have stated that the key determinants of the success for online retailers are not only including the website presence and the lower price offered to customers, but also including the electronic service quality. Therefore, electronic service quality has been as a crucial factor that determined a company doing a successful business in internet market. As a result, many of retailers in China now are trying to focus on their online service quality and quick motivated by it. However, only knowing e-service quality was a crucial factor for doing successful business is not enough for online retailer.The problem is before providing good e-service quality to customers and increasing the advantages, it is very important and needed for online retailers to know and understand how the customer evaluates their electronic service quality as a foundation for improving their selling, encouraging people to buy frequency and gain customer loyalty. 2. 2 Research Questi ons This research investigates what factors influencing Chinese customers perceived e-service quality in online shopping. This is helpful for online retailers better understand what kind of e-service quality their online customers want and what aspect need to improve for their service.RQ: What are the factors influence customers perceived e-service quality in online shopping? 2. 3 Research Objectives This study aims to †¢ To examine how Chinese consumer perceived e-service quality in online shopping. †¢ To identify the factors influencing customer perceive e-service quality in online shopping. 3. Literature Review 3. 1 Online Shopping in China According to the China Internet Network Information Center (CNNIC), China is now the world’s largest Internet population country and the internet population in 2008 has been up to 298 million which was up by 41. % as compared with year 2007. With this rapid growth of the Internet population, the developments of online retailin g has been becoming so fast. According to iResearch, there were around 120 million people registered in internet as online shoppers in 2008 and the transaction value of online shopping in this year has reached to 128. 1 billion Yuan, which was up by 128. 5% as compared with year 2007. Industry experts expect that this growth trend of internet population and customers’ transactions online would be increased and extended in the next following years. . 2 Concept of E-service Quality Berry, Parasuraman and Zeithaml (1988) stated that service quality is a result which was perceived by customers that came from a comparison between customer expectations and desires addressed to the provider of products or service and the customer’s perception of the actual service received. It also can be defined as a service conformance to customer desires and requirements, or the ability of the product and service that satisfying customer needs as they expected. According to Ziethaml (2002) and Ziethaml et al. 2002), e-service quality is defined as â€Å"the extent to which a website facilitates efficient and effective shopping, purchasing and delivery of products and services†. . 3. 3 Dimensions of E-service Quality Many researches have been done for the dimensions of determining customers evaluating e-service quality over the last two decades. Zeithaml (2002) has argued that there are eleven dimensions affecting customers evaluating the e-service quality online, which include reliability, responsiveness, access, flexibility, ease of navigation, efficiency, assurance/trust, security/privacy, site aesthetics, price knowledge and personalization.Jun, Yang and Peterson (2004) also have develop a framework consisting of 10 dimensions measuring customer service quality which include responsiveness (prompt response), reliability (accurate and efficient response), competence, access (accessibility of service and contact information), personalization, courtesy, contin uous improvement, communication, convenience, and control while Janda et al. (2002) has claimed that there are four dimensions of measuring e-service quality in his framework; they are access, security, sensation, and information/content. Besides, Parasuraman et al. 2005) has described that the efficiency, system availability, fulfillment and privacy are the core four dimensions influencing the core e-service quality. Moreover, Wolfinbarger and Gilly (2003) have discussed that the web site design is also a main dimensions affecting customers perceived e-service quality in internet market except reliability, security and customer service. What is more, Yoo and Donthu (2001) in their framework also have concluded that ease of use, aesthetic design; processing speed and security are the measures evaluating the e-service quality. 4 Research Model The research model is a formed from various past researches.E-service quality variables that consist of reliability and responsiveness are ada pted from Santos (2003) and Zeithaml (2002), Jun, Yang and Peterson (2004); Security and trust are adapted from Zeithaml (2002), Janda et al. (2002) and Yoo and Donthu (2001); Besides, Website Design is adapted from Wolfinbarger and Gilly (2001, 2002) while easy of use is adapted from Yoo and Donthu (2001). [pic] Source: Create for this research 4. 1 Website Design Parasuraman et al. (1998); Kim and Lee (2002) defined website design is customer perceptions of degree of the user friendliness in using an online store.It is usually related to the design of the web site and regarding about the aesthetic elements of the website, such as the color, graphics, etc (Wolfinbarger and Gilly 2003). It is closely relative to how is the website looks; is it looking very good and attractive to people or very bad when they visit, and is the website much more creative than others. Gronroos et al. (2000) claimed that â€Å"a well-designed website creates an interest in the firm and its offerings, an d it should also offer the users opportunities to reconstruct the website in their minds so that it matches their cognitive structures†; 4. 2 Easy of UseLoiacono et al. (2002) stated that ease of use usually is relative with ease of understanding, which involves these three parts. First of all, the web site labels should be easy to understand; Secondary, The text on the Web site should be easy to read; thirdly, the display pages within the Web site are easy to read. Perceive ease of use is usually closely bound up with messaging, browsing, and downloading activities. Appropriate graphic and structural site designed website usually help to achieve easy of use and relevant content with visual appeal and therefore reduce the customer frustration (Janda et al. 2002). 4. 3 ReliabilityReliability has been considered as one of the important factors that have the most influence affecting people on shopping online. It is the ability to perform the service consistently and accurately. S antos (2003) also has described that it is the ability of online retailers that delivering the promised service to customers accurately and consistently which is consisted of updating the web site frequency for them and replying to their enquiries promptly, etc. It is a measure of coming from customers’ perceptions that whether they should count on their merchants or not, especially when the time comes to fulfill the promise for them.It is usually associated with the risk (Vijayasarathy and Jones, 2000). Online consumers usually extremely want to receive the items that they have booked on the internet market with the right quality and the right quantity, which was promised by the retailers before, and besides customers also would like them to be billed accurately (Kim et al. 2004). 4. 4 Responsiveness Responsiveness is a willingness to help customers and provide prompt service (Chaffey, 2004). It usually measures whether a company can provide the appropriate information to it s customers or not when there are some problems happened.It is therefore a kind of abilities that dealing with complaints and promptness of the service effectively (Santos 2003), such as an arrangement for online guarantees and a mechanism for handing returns (Wang, 2003). Hence, providing correct and fast responses to customers usually can help them to resolve their problems timely. Thus, it is an important way to increase the convenience and reduce the uncertainty to customers for online retailers and showing them that they are customer-oriented (Gummerus et al. , 2004). 4. 5 Security,According to Merriam-Webster’s Collegiate Dictionary, Security is the â€Å"quality or state of being secure†, which includes â€Å"freedom from danger† and â€Å"freedom from fear or anxiety†. Security also means something that secures including measures taken to guard against espionage or sabotage, crime, attack, or escape. In an information technology context, security is a set of procedures, techniques, and safeguards designed to protect the hardware, software, data, and other system resources from unauthorized access, use, modification, or theft (Davis and Benamati, 2003). 4. 6 Trust Claire, 2005) has argued that trust is an important issue for online purchase and critical for their success. On the Internet market, trust is usually related to the process of buying and payment between the buyers and the sellers. Besides, trust is also shown on the reliability of the website and how the privacy and securities severed for customers. Moreover, the fulfillment of order, after sales service are also the main sources of trust. 5. Research Methods Research can be descriptive or explanatory. Description and explanation can be seen as part of a circular model of research.This process can work in two ways: inductively or deductively (Veal, 2005). Inductive research is a study in which theory is developed from the observation of empirical reality (Yin 2003) . The deductive process is used to test the hypothesis against data (Veal, 2005). 5. 1 Qualitative Research Quantitative and qualitative are two principle research methodologies (Hussey and Hussey 1997). Qualitative approaches involve gathering a great deal of information about a relatively small number of subjects rather than a limited amount of information about a large number of subjects.Qualitative approaches are used when he researcher accepts that the concepts, terms and critical issues should be defined by the subjects of the research and not by the researchers. They are often used for the study of group’s particularly where interaction between group members is of interest. They are also used when exploratory theory building, rather than theory testing, is undertaken. The methods used to gather qualitative information include observation, informal, unstructured and in-depth interviewing, and participant observation (Veal, 2005). 5. 2 Quantitative ResearchQuantitative a pproach to research involves the gathering and analysis of numerical data. It relies on numerical evidence to draw conclusions or test hypotheses. To be sure of the reliability of the result it is often necessary to study relative large numbers of people or organizations-subjects-and therefore to use computers to analyze the data. Typically, the aim is for the sample studied to be representative of some wider population, so that the results can be generalized to that wider population. The data might be derived from questionnaires-based, surveys, from observation or from secondary sources, such as sales data (Veal, 2005). . 3 Proposed Research Method Based on the research methods identified above, the next step should be focus on the choosing of research methods to apply in the research. In this study, deductive research approach and quantitative method would be selected and used to do the dissertation. 6. Collection of Data 6. 1 Secondary Data According to Boyce (2002), secondary Da ta is defined as fact and figures that already exist and that may be available to people who would like to access and use them for own purpose. Secondary data have the potential to play an important part in any research process, particular in the design of a project.It provides background information that helps the researcher to understand the task more clearly, without it, the research would be difficult to ensure the validity and reliability. It is inexpensive and available quickly compared with primary data. Thus, in this research, secondary data would be widely used and to support this study. 6. 2 Primary Data Primary data are facts and figures that are newly collected for the project (Kerin et al, 2003). Most market research sets out to obtain primary data and the main methods used to do this are survey and focus groups and depth interviews.Survey is often interviewing large numbers of people and asked themto fill in answers to questionnaires. In focus groups and depth intervie ws, small numbers of carefully selected people give their opinions in detail in an informal and unstructured setting (Boyce 2002). Primary data are usually far more costly and time consuming to collect than secondary data. 6. 2. 1 Sample Size of Primary Data It is very crucial and important to determine the sample size of project. Generally speaking, the more sample sizes collected, the more accuracy the research.In this research, the sample size of primary data will be medium scale and sent to over 200 survey respondents which are conduct to the group and individuals will select from consumer who are willing to complete the questionnaire. Around 100 survey respondents will be asked to fill in the questionnaires directly and the other 100 samples will be done online by sending emails to people. 7. Method of Data Analysis The data gathered would be statistically analyzed and to see whether the hypotheses that were generated have been supported (Bryman, and Bell, 2007).For this study, the researcher would use the SPSS (Statistical Package for Social Science) to do the data analysis after collecting back the survey questionnaires from all the respondents. 8. Presentation of Dissertation This dissertation will be presented several graphs and data figures to supported writing and facilities readers. 9. Ethical Issues Respondents’ information will be kept confidential as per university guidelines. 10. Timetable |Month |March ,2010 |April, 2010 | May, 2010 |Content |Week |1 |2 |3 |4 |5 |6 |7 |8 |9 |10 |11 |12 | |Problems Identification | | | | | | | | | | | | | | |Literature Review | | | | | | | | | | | | | | |Research Design | | | | | | | | | | | | | | |Chose of Methodology | | | | | | | | | | | | | | |Data Source | | | | | | | | | | | | | | |Data Collection | | | | | | | | | | | | | | |Data Analysis | | | | | | | | | | | | | | |Writing Up Draft | | | | | | | | | | | | | | |Editing | | | | | | | | | | | | | | |Final Document | | | | | | | | | | | | | | |Organ izing Of Document | | | | | | | | | | | | | | |Source: Create for this research ResourcesReferences Sekaran, U. (2003), Research Methods for Business: A Skill-Building Approach, 4th edition, the United States of America: John Wiley &Sons, Inc. Hussey, J. and Hussey, R. (1997), Business Research: A practical guide for undergraduate and postgraduate students, MacMillan Business, London. John Boyce, (2002), Market Research in Practice, McGraw Hill, Australia. A . J. Veal, (2005), Business Research Methods: a managerial approach, 2nd edition, Pearson Education Australia. Roger A Kerin. , Eric N Berkowitz. , Steven W. Harhey. , William Rudelius, (2003), Marketing, 7th edition, McGraw Hill/Irwin, America.William S. Davis and John Benamati, (2003), E-Commerce Basics: Technology Foundations and E-business Applications, Pearson Education Inc. Bryman, A. and Bell, E. (2007), Business research methods, 2nd edition, Oxford: Oxford University Press. Dave Chaffey, (2004). E-business and E-commerc e Management, 2nd edition, Pearson Education Limited, UK. Yin, RK (2003), Case Study Research: Design and Method, 3rd edition. London: Sage Yang, Z. , Jun, M. , and Peterson, Robin T. , (2004), â€Å"Measuing customer perceived online service quality†, International Journal of Operations and Production Management. Yang, Z. (2001), â€Å"Customer perceptions of service quality in internet-based electronic commerce†, proceeding of the 30th EMAC Conference, Bergen. Jun, M. , Yang, Z. and Kim, D. S. (2004), â€Å"Customers’ perceptions of online retailing service quality and their satisfaction†, International Journal of Quality & Reliability Management. Zeithaml,V. A. (2002), â€Å"Service excellence in electronic channels†, Journal of Managing Service Quality. Parasuraman, Arun. , Zeithaml, Valarie. , and Malhorta, Arvind. , (2002). â€Å"Service Quality Delivery Through Web Sites: A Critical Review of Extant Knowledge†, Journal of the Academy of Marketing Science.Parasuraman, A. , Zeithaml, V. A. , and Berry, L. L. (1988). â€Å"SERVQUAL: A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality,† Journal of Retailing. Parasuraman, A. , Zeithaml, V. A. and Malhotra, A. (2005), â€Å"E-S-Qual: a multiple-item scale for assessing electronic service quality†, Journal of Service Research. Loiacono, E. , Watson, R. T. , and Goodhue, D. L (2002). â€Å"WEBQUAL: a Measure of Website Quality†. In AMA Winter Conference, Austin, TX. Janda, S. , Trocchia, P. J. , and Gwinner, K. (2002), â€Å"Consumer perceptions of Internet Retail Service Quality,† International Journal of Service Industry Management.Wolfinbarger, M. and Gilly, M. C. (2003), â€Å"ETAILQ: dimensionalizing, measuring and predicting e-tail quality†, Journal of Retailing Wolfinbarger, M. and Gilly, M. C. (2002), â€Å"COMQ: dimensionalizing, measuring and predicting quality of the e-tailing experience†, MSI working paper series, no. 02-100, Marketing Science Institute, Boston, MA. Yoo, B. and Donthu, N. (2001), â€Å"Developing a scale to measure the perceived service quality of internet shopping sites (sitequal)†, Quarterly Journal of Electronic Commerce. Vijayasarathy, L. and Jones, J. M. 2000), â€Å"Print and Internet catalog shopping: assessing attitudes and intentions†, Internet Research: Electronic Networking Applications and Policy. Santos, F. (2003), â€Å"E-service Quality: A Model of Virtual Service Quality Dimensions,† Journal of Managing Service Quality. Gummerus,J. , Liljander,Pura, M and van R, Aiel, (2004), â€Å"Customers loyalty to content-based web site: the case of an online health-care service†, Journal of Service Marketing . Gronroos, Christian, Heinonen, Fredrik, Isoniemi, Kristina, and Lindholm, Michael (2000). The NetOffer Model: A Case Example from the Virtual Marketspace.Journal of Management Decision Wang, Y. S, (2003), â€Å"Ass essing customer perceptions of Websites service quality in digital marketing environments†, Journal of End User Computing. Zeithaml, V. A. , Parasuraman, A. , and Berry, L. L. , (1988) â€Å"SERVQUAL: A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality,† Journal of Retailing. Http://www. cnnic. net. cn/en/index/ Http://www. iresearch. com. cn/html/Default. html ———————– Website Design Easy of Use Reliability Perceived E-service Quality On-line Shopping Responsiveness Security Trust

Reverend Parris Character Analysis; Practice What You Preach

Reverend Samuel Parris was a selfish, power-hungry, and greedy man. Parris believed that everyone was beneath him and that they all owed him something in some way. When the Salem Witch Trials began Reverend Parris believed the girls rather than listen to Rebecca Nurse, who says, â€Å"I think She’ll (Betty Parris) wake when she tires of it. † Referring to the fact that Betty was faking her bewitched sleep, to save his name and title. Even Arthur Miller claims that there was little good to be said about Reverend Parris.Arthur Miller says at the beginning of act one, â€Å"†¦ He (Parris) believed he was being persecuted wherever he went, despite his best efforts to win people and God to his side. In meetings, he felt insulted if someone rose to shut the door without first asking his permission. † As if he believed just deserved the respect of the people. Reverend Samuel Parris just believes that what he does immediately gives him power and that makes him blind to the truth.The way Arthur Miller wrote about Reverend Parris turned him into an ungodly and power-hungry man. During the play Parris goes from being worried about his daughter to arguing with Giles Corry about his firewood and how he deserves to get it for free even with his sixty pounds a year that he gets paid plus the six he gets for firewood. â€Å"The salary is sixty-six pounds, Mr. Proctor! I’m not some preaching farmer with a book under my arm. † Says Mr. Parris, only proving my point on how much power he believes he has or deserves.Arthur Miller even says in the beginning of act one how â€Å"very little good can be said about Reverend Samuel Parris. † He makes Parris out to be a dictator as well as a selfish man. Arthur Miller, again says in the first few paragraphs of act one, says, â€Å"He (Reverend Parris) believed he was being persecuted wherever he went, despite his best efforts to win people and god on his side. In meetings, he feels insulted if someone rose to shut the door without first asking his permission. †Showing how Mr.  Parris believed he was being persecuted wherever he went, despite his best effort to win people and God at his side. In meetings, he felt insulted if someone rose to shut the door without first asking his permission. † Showing how Mr. Parris believed he deserved that respect. Arthur Miller must have had some grudge against Reverend Parris for how he made him out to be; nevertheless this is what he was. Reverend Samuel Parris believed himself (something of a king or high authority) above everyone else in Sale. As I read I saw how selfish Reverend Parris was.For example, during the first act, and I’ve mentioned this before, Reverend Parris got into an argument with Giles Corry about how since he was the Minister of Salem that he should get his firewood for free and that sixty-six pounds a year was barely enough to live on. To that Giles said,†You are allowed six pounds a year to buy your firewood Mr. Parris. † Which Parris then turned into an argument on how when he worked in Barbados for more than he was working for now, and how they were lucky to have him at such a â€Å"low† salary.All of this arguing about wood was going on Right after everyone being worried about Parris’s daughter, Betty, who was believed to be under a spell. But I digress Mr. Parris was believing his fantasy that he was a good preacher and that everyone should respect him for that. Another thing I noticed, later in the play, was how much he cared about his reputation. He was all too eager to assume witchcraft and call on Reverend Hale, for me to believe he was worried about Betty.In the play, other people saw Reverend Parris in much the same way, selfish and greedy. John Proctor gave the biggest example, when he was talking to hale in act 2, after Hale told him, â€Å"Mr. Proctor, your house is not a church; your theology must tell you that. † John Proctor said, â€Å"It does sir; and it tells me that a minister may pray to god without he have golden candlesticks upon his alter. † He then went on to explain how Parris had preached about nothing but golden candlesticks until he got them, yet another example of Reverend Parris’s greed.As for selfishness, this one is obvious, first, his thought that he should get free firewood, and then not long after that one he says, â€Å"Man! Don’t a minister deserve a house to live in? † for not long before the play he had requested, â€Å"demanded† is how Giles Corry would put it, the deed to the house he was given for being the minister. And Proctor despises Reverend Parris’s Sermons for the fact that they always end up more about Hell than Heaven, he even says at one point, â€Å"Can you speak one minute without we land in Hell again?I’m sick of hell! † Reverend Parris’s actions prove everything other people in the town think. He is selfish, greedy, and power-hungry. The time he wanted golden candlesticks, he preached about them until they were given to him. When he realized that Betty was ill, rather than find a doctor, he immediately believed, and acted upon this belief that she was under a spell. He then proceeded to force Abigail, his niece, to tell him who forced them to do what they did in the forest despite her telling him that all they did was dance.The incident with the firewood and the house deed continues to show how very greedy and selfish Reverend Parris is. Even at the beginning of the play it shows how he would rather let the sin that all the girls committed go, than risk causing his house to be seen as part of said sin. This later leads to the Salem Witch Trials, because of his forcing the girls to tell him who forced them to do something that they did of their own accord. Parris was supposed to be a trusting and Godly man; his actions throughout the play don not depict him as such.Revere nd Samuel Parris was a selfish and greedy man hungry for as much power as he can get, who was blind to what was going on around him. His belief was that everyone in Salem owed him something, golden candlesticks, firewood, the deed to his house, which was in truth the house to the minister of Salem until he leaves that office, etc. showing his selfishness and greediness. During the introduction into the first act even Arthur miller says that Parris had very little good about him. My overall point to this is this, Practice what you preach, which as obviously seen, Mr. Paris failed.

Journal Entry of to Kill a Mockingbird

Dear Diary, Damn I hate school! T o be honest â€Å"I never looked forward more to anything in my life† (Lee 15), but everything went wrong. My teacher is Ms. Caroline Fisher. I don’t think she’s more than twenty-two. â€Å"She †¦ wore a red-and-white-striped dress. She looked and smelled like a peppermint drop. † (Lee 16). She began reading a very funny story about cats that wore clothes. When she was done, she wrote the alphabet on the blackboard ant asked me what they were. I read the letters to her and she got mad at me and told me to tell Atticus that he was teaching me wrong! Atticus never taught me how to read, Jem said I was born reading but Ms. Caroline must’ve thought I was lying. It would be so hard not ready, â€Å"reading was something that just came to me †¦ Until I feared I would lose it, I never loved to read. † (Lee 18). After that everyone laughed at me because Ms. Caroline whipped me. Why? Because she tried to give Walter Cunningham a quarter so he could buy lunch. EVERYONE knows the Cunninghams never take anything from anyone because they can’t pay back. I was so mad at him so I beat him up. I told Jem but he invited him to have lunch at our house. At first Walter doubted but Jem told him I was crazy. Who does he think he is? When we were eating Walter drowned his food in syrup. â€Å"I †¦ asked what the sam hill he was doing. † (Lee 24). Atticus shook his head and Calpurnia called me to the kitchen. â€Å"She was furious, and when she was furious Calpurnia’s grammar became erratic. † (Lee 24). She gave me a lesson about what tolerance was but I’m still kinda confused. When we went back to school Ms. Caroline started complaining ‘cause she saw a cootie on Burris Ewell’s head. She made such a fuss about it! When she told him to go home and wash his hair so no one else would catch’em (although I think most of the other kids had some too) â€Å"[Burris] stood up. He was the filthiest human I had ever seen. His neck was dark gray, the backs of his hands were rusty, and his fingernails were black deep into the quick† (Lee 27) and started sayin’ that no one was sending him home, that he was about to leave because he only went the first days of school and never went back ‘till the next year. Then he got real mad and insulted Ms. Caroline and made her cry. We were tryin’ to cheer her up again but all we got from her was a â€Å"Thank you, darlings† (Lee 28). â€Å"Had her conduct been more friendly toward me, I would have felt sorry for her. † (Lee 22). When we finally got home, I told Atticus I didn’t want to go to school anymore. He must’ve been surprised because all I ever wanted was to start school. â€Å"[W]hat’s the matter? † (Lee 29) he said. And â€Å"[b]it by bit, I told him the day’s misfortunes. † (Lee 29). He solved my reading problem by making a compromise, which is an agreement. He said that if â€Å"[I] concede[d] the necessity of going to school, we’[d] go on reading every night just as we always ha[d]. I was so happy! Thanks to him I can be writing right now and will be a secret me and Atticus will keep. I hope nobody at school ever finds my diary or I’ll be in big trouble! Scout. http://www.allgreatquotes.com/to_kill_a_mockingbird_quotes.shtml http://www.sparknotes.com/lit/mocking/quotes.html#explanation3

An economic model of the brain drain Essay

The emigration of skilled labor is of great concern to most less developed countries as well as to some developed countries. One special category of the brain drain has been especially troublesome to LDC’s over the last twenty-five years. Indigenous college graduates frequently leave their countries for advance studies in the Western world, but only a handful return after completing their work. Migration of this type has been linked to several possible causes. The most frequently cited are lack of employment opportunities for returning graduates, lower salary levels in the indigenous country, the preference of graduates to live abroad, and asymmetric information in the labor market. The loss of their most educated workers abroad, the so-called brain drain, has been a major source to LDCs. At the same time that their development targets demand highly trained personnel, LDCs find that their younger intellectual elite accept employment in the country where they have received thei r advanced training, and do not return to their native land. A number of reasons have been offered to explain the brain drain problem, including lack of employment opportunities in the home country, low pay, and student preference to remain abroad. These reasons are not empirically compelling in many developing countries. In Taiwan, for example, employment opportunities exist at real wages which are comparable to those offered abroad. And while some students may prefer to live abroad, it seems difficult to explain the brain drain by this reason alone. This paper has shown that the brain drain may exist even when students have a preference for returning home and employment opportunities exist at comparable average pay. The reason for the problem is related to the information employers have at the time of hiring. We assume that employers in the country of education can more precisely determine a graduate’s potential productivity than can employers in the student’s native country. Employers in the native country are assumed to offer wages that reflect the average productivity of returning workers, but which are not precisely tailored to individual productivities. This difference in information can by itself lead to the brain drain problem. The extent of the problem was related to the average productivity of workers, and their bias towards returning home. Conditions under which the brain drain problem was complete, partial, and nonexistent were examined.