Contemporary issues in business Essay Example | Topics and Well Written Essays - 2000 words

Contemporary issues in business - Essay Example Countries with citizens who still have problems in meeting basic needs like food, clothing, and housing are an ideal testing ground for the comprehension of Bottom of Pyramid. The most challenging issue to this strategy is defining those people who are said to be at the base of the pyramid, as there are those who earn less than two dollars a day, and there are those who earn slightly higher than two dollars a day, but are still languishing in poverty. Many companies especially the multinational corporations invest on Bottom of Pyramid, so as to lift the lives of billions of people out of poverty and desperations that seem to continue, if the gap between the rich and the poor continues to widen. For example, the Unilever Company is one of the companies that have adopted the Bottom of Pyramid as a corporate strategy. Many CEOs have come to look at this strategy with a new lens (Prahalad, 2010). There is some evidence that can be used to prove that the innovations in the Bottom of the P yramid can and have resulted to profitable business. Business leaders, who have adopted the Bottom of Pyramid strategy, have started to re-examine and see the role of business in the society. This strategy has provided a platform for global innovations, which have a lot of implications in the world of business today. Therefore, though the Bottom of Pyramid has its own shortcomings, it is a very important strategy that most organizations can adopt (Prahalad, 2010). What is â€Å"Bottom of Pyramid?† There have been many discussions on the concept of ‘Bottom of Pyramid’ in business today and no precise definition has been put forward to define the concept. However, this concept was originally introduced â€Å"to draw attention to the 1-5 billion poor, who are unserved or underserved by the large organized private sector including multinational firms† (Prahalad, 2010, p. 6). The main aim of the Bottom of Pyramid is to ensure that the rich, who are the ones occ upying the top of the pyramid would be sensitized to help those who are less fortunate, and who are the majority occupying the base of the pyramid. Kazmi defines it as a strategy that "refers to exploiting the opportunities that are believed to be available in serving the poorer sections of the society and also serving social objectives† (2008, p. 207). Cited in Donohue, 2009. The above diagram is a representation of the rich occupying the top of the pyramid being the very few, and the poor occupying the base being the majority. In other words, it is a representation of how income in the world is distributed (Donohue, 2009). Thus, the Bottom of Pyramid refers to that population that leaves below the poverty line. How does the B.O.P Strategy Work? The term Bottom of Pyramid is said to be a relative term; it focuses on the strategies that companies can start to serve the populations, rather than un-serving and underserving them. When people say it is a relative term, it means th at, a person living at the Bottom Pyramid in China is different from someone living at the Bottom Pyramid in Somalia, though both are seen as living at the BOP, but in different contexts (Prahalad, 2010). This strategy also focuses on serving with approaches that are more profitable and relevant for application towards the bottom of the pyramid population. The debate on this issue will definitely continue before a very precise definitio

Philosophy Saul Kripke Naming And Necessity Philosophy Essay

Philosophy Saul Kripke Naming And Necessity Philosophy Essay He is best known for his attack on the descriptivist (Fregean, Russellian) theory of reference with respect to proper names, according to which a name refers to an object by virtue of the names being associated with a description that the object in turn satisfies. He gave several examples purporting to render descriptivism implausible. The key features of Kripkes contribution to the philosophy of language are (1) his account of names as rigid designators and not clusters of definite descriptions; and (2) his view that there are necessary a posteriori and contingent a priori truths. Both these claims are contentious and continue to be debated vigorously. In Naming and Necessity Saul Kripke argues against type-type-identity theory by the use of an argument from philosophy of language. Kripke wants to demonstrate that if one believes in the identity of mental- and brain states, one needs to accept the theorys full consequence, namely that there cannot be brain states which are not mental states or vice versa. To defend identity theory one would thus be in a need to prove not only empirical (e.g. by scientific research), but analytical a priori, that neither brain states without mental states, nor mental states without brain states could exist. This is quite hard, if not impossible, to do since on the one hand mental states are intuitively independent from the physical domain (Cartesian intuition) and on the other hand zombies are conceivable. Kripke introduces two types of designators (namings) of entities, namely rigid designators and non-rigid (flaccid) designators. Rigid designators refer to the same entity in every possible world, if the designator has any reference at all. For example, the rigid designator Anthony Flemming refers to the same entity in all conceivable worlds. Flaccid designators may refer to different entities in different possible worlds. For example, the author of this essay is Anthony Flemming only in this very world. Flaccid designators refer to entities only by use of contingent properties (e.g. X is the author of this essay). Identities between two rigid designators that name the same entity are necessary. The proposition that they are identical is trivially a priori true (you do not need any experience to prove it). If not both designators that are claimed to be identical are rigid, this identity is contingent, if it is true. The identity might be true in this world, but this has to be proven empirically since one could conceive a non-rigid designator referring to some other object. Kripkes strategy is to show, that identity theorists could not argue mind-brain-state identity to be a contingent identity. He demonstrates that both, the term mental state and the term brain state that are claimed to refer to one and the same entity are rigid designators. As an example Kripke uses the proposition pain is c-fiber stimulation. The term pain is a rigid designator because you could not imagine it to refer to something else than the sensation pain in another world. According to Kripke one could transfer this example to every other mental-state and the brain state, which is said to be identical with it. Identity theorists have asserted, the mental states are brain states identity was contingent just like the heat is molecular movement identity is contingent. Kripke replies, even the latter identity was not a contingent one at all, but necessary. It only seems to be contingent, for one confuses the physical property heat with the sensation of feeling heat. But the name heat could either mean the one or the other thing, since the physical property heat is not identical with the sensation heat (There is heat, namely molecular movement, when there is nobody to perceive the sensation caused by it). If the designator heat names the physical property, it is a rigid designator and the identity is necessary. If the term heat names the feeling there is no identity at all. Eventually Kripke reasons from this, that type-type-identity has to be necessary, if true, which connotes that every mental state is identical with a specific brain state in every conceivable world. But mental states without brain states and brain states, that are not mental states, either the conception or identity theory has to be false. Kripkes argument seems to be some sleight of hand at first glance, because it is that astoundingly convincing and still it seems at least imaginable that mental processes are really brain processes and nothing over and above in this world. This might just be, because he does not have any idea how to solve the mind-body problem himself. Moreover Kripkes argument is a very strong one indeed. It is very difficult to defeat because its core structure is logically sound: If it is: a) true that the terms for both mental- and brain-states are rigid designators, and b) they are identical, then c) the identity has to be necessary. The only way to attack the argument is to challenge the framework of semantics it makes use of. The excerpts contain less information on this topic. Important questions would be for example: Which contingent identities could we know a priori, if any? Is a possible world really identical with a conceivable world and what does this denote to rigid designators? It is obvious that this is too far-reaching to be examined in this paper. Kripke is a peculiar man with a sharp intellect. He talks fast and he thinks perhaps even faster. One is still stricken by the fact that he does not seem vitally concerned about applying philosophy to social issues. His ideals do not seem to be those of the visionary public intellectual, like Sartre, Russell, Chomsky or Cornel West. Kripke is one of Americas most respected philosophers, still he is not significant in public debates. For many he is a living legend.

Marketing Strategy for the Mars Ice Cream Bar Essay -- Business Manage

Marketing Strategy for the Mars Ice Cream Bar My Aims for this Report In this report I will be focusing my attention on Mars Ice Cream Bar. I will investigate how they promote their product. I will do this by investigating how they advertise their product, and where, as well as looking at how they package their product and at the same time I will look at where they sell the Mars ice cream bar. Also I will be investigating their main rivals and compare their marketing mix’s. This will give me a better chance of giving good suggestions on how they could improve their ice cream product to bring in a larger revenue and get away from their main rivals so they could dominate the ice cream bar market. Background to Mars Mars claims to be the world leader in every market that it is in. This in includes branded snack foods, petcare products, main meal foods and vending machines. ‘ Mars has an annual turnover in excess of US $13 billion. Our products are consumed in over 100 countries around the world.’ In Europe alone  £20 billion is spent every year on Mars confectioneries,  £4 billion of this is from Britain. Of that  £4 billion, around 70% of it is on chocolate goods. They are considered the world’s best managed companies. They easily dominate the chocolate bar market as they own the likes of ‘Snickers’ ‘Mars’ ‘Maltesers’ ‘M&M’s’ and ‘Twix’. But do they dominate the ice cream bar market? Mars ice cream bar. The Mars ice cream bar was first brought o...

Decades Have Witnessed an Acceleration of Economic Globalisation

‘Recent decades have witnessed an acceleration of economic globalisation, in particular international trade. Is trade openness the key strategy to achieve economic development? What lessons could you draw for policymaking? Support your arguments with economic theory and empirical evidence from developing countries’. Introduction In this essay, I shall critically examine the statement put forward – and test whether trade openness is the key strategy to achieving economic development, and from this consider whether we can conduct further analysis upon whether there are any lessons that can be obtained from this in regards to policy making.To focus our discussion; using relevant empirical evidence, I will relate this essay primarily towards developing countries, enabling us to gain a clear understanding of the task at hand. It is of importance that we first briefly explore how the literature define and pursue globalisation; this is done in the next section. The remai nder of the essay will be dedicated on segments on economic theory of international trade, the relationship between trade openness and economic growth, we will then draw upon empirical evidence, the negatives of trade openness, and lessons for policy making.Finally I will offer my concluding remarks. Before delving into the core aspect of the essay, it’s essential to consider the underlying reason towards trade liberalisation in international trade; globalisation and also provide a definition of trade openness. Globalisation can be considered as an important rhetoric of contemporary international relations. The term globalisation is often invoked to describe the process of increasing interdependence and global enmeshment through a variety of economic, cultural, social and, political changes that have shaped the world over the past five decades. Hurrell & Woods, 1995; Guttal, 2007) Globalisation is considered a form of capitalist expansion that entails the integration of local and national economies into a global, unregulated market economy through an increase in international trade by increases in exports and imports of nations which has been widely regarded as being facilitated by international trade agreements post world-war II. The extent of integration is outlined in table 1 where we can see that there has been increase in the ratio of trade to gross domestic product (GDP) when integration had been apparent from 1870 up until 1914 the eve of World-War I.Integration was halted during the periods of the two world wars and the era of the Great Depression. During this period protectionism was rife, which saw the integration of trade and foreign asset ownership revert back close to their levels in 1870. (Dollar, 2005) Table 1: Measures of Global integration Adapted from Dollar (2005) Table 1: Measures of Global integration Adapted from Dollar (2005) In recent decades there have been various literatures invoking continuous debate discussing whether there is positive correlation between economic growth and trade openness.Advocates thoroughly support that trade liberalisation induces an increase in economic growth; whilst critics hold that protectionism is the essence to increased economic growth. The WTO (World Trade Organisation) and GATT (General Agreement on Tariffs and Trade) have shaped and influenced the integration of global markets through much debate, discussion and reciprocation, agreements have been established, aiming to promote the vision and objective of trade openness by lowering barriers to trade.Developing countries have been primarily on the agenda throughout the history of the GATT and WTO in order to promote development in these countries as WTO’s Mike Moore as cited in Rodrik (2001) puts it, â€Å"the surest way to do more to help the poor is to continue to open markets. † Trade Liberalisation Paradigm Vs. Protectionism Paradigm â€Å"More open and outward- oriented economies consistently outperfor m countries with restrictive trade and [foreign] investment regimes. † OECD (1998, pp. 6, cited in Rodriguez & Rodrik,1999) â€Å"Policies toward foreign trade are among the more important factors promoting economic growth and convergence in developing countries. † IMF (1997, pp. 84, cited in Rodriguez & Rodrik, 1999) Despite such claims, historically during the 1960s, and 1970s although the GATT aided the reduction of trade barriers, it was apparent that many developing nations continued to venture in the protectionist perspective to facilitate in driving economic growth.Nations in Latin America and in some African and Asian nations embraced the idea of f Import Substitution Industrialization (ISI). ISI refers to a trade and economic policy based on the premise that a developing country should attempt to substitute products which it imports (mostly finished goods) with locally produced substitutes. This often times involves government subsidies, high tariff barriers an d/or artificially maintained domestic currencies to protect local industries. (Kulkarni and Meister, 2009)Economic authors such as Trebilcock and Howse (1999) hold that their reasoning for adopting such an approach to international trade is that with trade liberalisation protectionist tariffs would have to be reduced, which would in turn hurt domestic production as imports would be considered more attractive than domestic; therefore affecting the long run economic growth of their nation. â€Å"tariffs on industrial products have fallen steeply and now average less than 5% in industrial countries. During the first 25 years after the war, world economic growth averaged about 5% per year, a high rate that was partly the result of lower trade barriers.World trade grew even faster, averaging about 28% during the period. † (Rivera and Olivia, 2004, p. 78) It’s apparent by data presented by Rivera and Oliva (2004) and linked with data available in table 1 that since after the world war policies adopted to ensure unrestricted flow of products and services consequently lead to global competition and innovation which benefits all involved. Krugman (1986) further elaborates that with such trade liberalisation that there are a number of key benefits. Firstly, due to economies of scale enjoyed by nations, economies are able to gain from their comparative advantage.Secondly, there is a rise in intra-industry trade, increasing product differentiation enabling consumer satisfaction to be increased. Finally as Porter (1990) establishes, trade liberalisation ensures nations adopt sound economic policies to increase competitive advantage to ensure foreign investment occurs in their economy. Theoretical Considerations To elaborate on the points made above it’s essential to consider the theories of international trade, as comparative advantage is an important concept for explaining pattern of trade.David Ricardo firstly introduces the concept of comparative ad vantage. It is then well recognized as the Ricardian model. In the neoclassical theory of international trade, Heckscher and Ohlin examine the effect of different factor endowments on international trade. – Theory of Competitive Advantage The basic idea of premise of Ricardo’s model boasts that comparative advantage postulates that a nation will export the goods or services in which it has its greatest comparative advantage and import those in which it has the least comparative advantage. (Ricardo, 1817 cited in Widodo, 2009)For example, it takes less productive inputs to produce clothes in China than in Great Britain. However it takes less productive inputs to produce bread in Great Britain than in China. Given this comparative advantage these China and Great Britain can increase their welfare of consumption by specialising in clothing and bread respectively and trade them. The overall gain from this is that greater economic growth can be attained through the utilisat ion of other economies comparative advantage. – Factor Endowment theory Coque et al. (2003) furthers the comparative advantage model outlined byRicardo criticising one area by stating that comparative advantages arise only because international differences in labour productivity. Coque et al. continues by expressing that in the real world, trade also reflects differences in countries’ resources: not only labour, but also other factors of production such as land, capital and mineral resources. The basic premise of this theory is centred that a country will tend to produce relatively more of goods that use its abundant resources intensively. For example, consider two goods and two factors of production (land and labour).The two goods have different factor intensities, that is production of one of the goods use a higher ratio of land to labour than the production of the other. The nation in question has an abundance of land, therefore would specialise in the production of this good which uses land intensively. Husain (2007) identifies that from these free-trade models, countries gain from trade and world output is increased; that the countries will tend to specialise in products that use their resources abundantly; and given identical technologies and production throughout the world, factor prices will equalize across trading countries.By enabling countries to move beyond their production possibility frontiers trade is assumed to stimulate growth by securing capital as well as consumption goods from other parts of the world. Trade thus stimulates economic growth, promotes and rewards those activities in which the country has relative abundance of factors of production. As developing countries poses labour in abundant supply their wages will rise and the majority of the population will be better off compared to no trade scenario. Empirical EvidenceTrade liberalisation and growth In regards to the protectionism and trade liberalisation paradigms discu ssed, a key case study is that of Pakistan. Pakistan’s international trading policy consisted of ensuring a highly protective trade regime until the late 1980s. Tariff rates were excessively high and non-tariff barriers kept competing imports away from the domestic markets. It was only in the 1990s that trade liberalization policies were initiated. During the period of protection the manufacturing and tax revenues grew by less than 5% annually.Once the tariff reforms were adopted manufacturing, revenues and exports have all grown in double digits. This correlation shows that despite the perceived views that protectionism protected the domestic, once policies that promoted trade openness were in place, exports within Pakistan actually increased, due to the comparative advantages they would have held in certain industries. Per Capita GDP Growth Rates, by Country Type, 1990s (%), based on GDP in purchasing power parity terms)Per Capita GDP Growth Rates, by Country Type, 1990s (% ), based on GDP in purchasing power parity terms) Figure 1: Per capita GDP Growth Rates by country type in the 1990s Adapted from Dollar (2005) Figure 1: Per capita GDP Growth Rates by country type in the 1990s Adapted from Dollar (2005) Dollar (2005) furthers this argument by presenting evidence from figure 1, which shows three categories; Rich countries (developed industrialised nations), other developing nations (Lack of trade openness) and developing country globalizers (those who have adopted trade openness policy).From the evidence provided it is clear that developing nations that have reformed their trading policies to enable them to become more open have grew substantially than their other developing counterparts who did not. Prabirjit (2007) further adds credence to this discussion by providing empirical evidence on cross-country study of averages and panel regression analysis for a sample of 51 less-developed countries over a uniform time period 1981-2002. Like many other works in this field, the results from this study shows that a country with a higher trade share based on openness tends to experience a higher real growth.Trade liberalisation and inequality Although we’ve been able to provide empirical evidence upon the growth benefits of trade openness, many analysts are legitimately concerned about the effects of trade liberalisation on the distribution of income. Research shows that there’s no evidence of a systematic tendency for inequality to increase when international trade increases. If we consider figure 2, this figure reflects the experiences of more than 100 countries, with changes in trade and changes in inequality measured over periods of at least five years in order to capture long-run relationship between trade and inequality.From the figure 1 we can see that there is no real correlation between changes in trade and changes in inequality. Figure 2: Changes in trade and income inequality Adapted from Dollar and Kraay (20 01a) Figure 2: Changes in trade and income inequality Adapted from Dollar and Kraay (2001a) Trade liberalisation and Poverty Reduction One of the most common criticisms of trade liberalization and globalization, particularly in developed countries, is that it drives down wages and exports jobs to low wage economies.As we’ve analysed the combination of increases in growth has little systematic change in inequality, now with such results can we expect to see a reduction in poverty for developing countries. In Malaysia, for example, the average income of the poorest fifth of the population grew at a robust 5. 4% annually. Even in China, where inequality did increase sharply and the income growth rate of the poorest fifth lagged behind average income growth, incomes of the poorest fifth still grew at 3. 8%annually. (Clift and Diehl, 2007)The fraction of the population of these countries living below the $1 a day poverty threshold fell sharply between the 1980s and the 1990s: from 43%to 36% in Bangladesh, from 20% to 15% in China, and from 13% to 10% in Costa Rica. Dollar and Kraay (2002) and Ravallion (2001) support the hypothesis that mean incomes of the poor rise and poverty rates decline with the rise in overall mean incomes. But state reliance on cross – country evidence to make inferences about specific instance is not helpful. Apparent factors which impair the effects of trade liberalisationNugent (2002) identifies factors which affect the effects of trade openness for example a trade liberalization program may have been well-designed but initiated at the wrong time. Arguments about comparative advantage and gains from trade are more plausible when real world conditions approximate those of the theoretical models used to justify them, namely, equilibrium at full employment. Yet, it was during the extremely turbulent and depression-like conditions of the mid-to-late 1980s and early 1990s that most of the Latin American countries and transition e conomies of Central and Eastern Europe initiated their trade liberalization programs.Nugent states that one problem is that in such turbulent circumstances, often before stabilisation has been achieved and when both inflation rates and relative prices are very volatile, the price signals exerted by the trade liberalization measures may be either misleading or too noisy to have the â€Å"right† effects on resource allocation. This can be an argument for delaying trade liberalization until after stabilization can be achieved. But, if trade liberalization is delayed, it may mean that the stabilization programs that help raise the prospects for future growth and stimulate investments will do so in the â€Å"wrong sectors†.Yet, the currency depreciation required to offset reductions in tariff equivalents may also trigger inflation. Clearly, there are tradeoffs and problems inherent in these inevitable interdependencies. But, whether, stabilisation occurs before, after or si multaneously with trade liberalization (if at all), it suggests that the need for a well-articulated, coherent and credible program is even greater than would be the case if trade liberalization was to start from a stable, full employment economy.A second problem in which Nugent (2002) identifies is that trade liberalization, and capital market liberalization, is likely to increase the vulnerability of the economy to new kinds of shocks. These shocks can easily be very challenging to policy makers and make it even harder to stick with reforms. Both Chile of the 1970s and Mexico of the mid-1990s were heavily indebted and then buffeted by unexpected shocks in the form of higher interest rates in the US. Indeed, some analysts blame the setbacks of Mexico and Chile in their trade liberalization programs simply to bad luck.Even if this is not entirely true, it is quite true that even if the trade liberalization programs had been well-designed for normal condition over time, they may not have been sufficiently well designed to also withstand the severe external shocks that may be more likely to come in a liberalized economy. Lessons for Policy Makers The weight of evidence suggests that openness to trade is good for growth and that growth benefits the poor. But to enjoy the full benefits of trade liberalization, McCulloch et. al. 2011) state it should be accompanied by sound policies in areas such as transport and communications infrastructure, market facilitation, competition, education and governance. In order to boost the competitive advantage qualities of the environment – subsequently increasing investment within the nation. McCulloch et al (2011) further state that trade liberalization can change the nature of the risk and uncertainty that poor households face although not always for the worse. It can also affect their ability to cope with risk and uncertainty.Policies such as improving access to credit markets can help a great deal here along with impr ovements in asset distribution and in the flexibility of local labour markets. Conclusion In essence to conclude, in comparison to protectionist international trade policies, from empirical evidence presented trade openness as a whole can be considered as a key strategy to achieve economic development, as we have been able to witness an increase of imports for developing nations which in turn increases efficiency and reduces costs, which can be considered more effective than import substitution policies.However as established in this paper, there are various factors in which can affect the effectiveness of trade liberalisation policies, which policy makers must take into consideration. References Clift, J. and Diehl, E. (2007) Financial Globalization: A compilation of articles from Finance & Development Washington, D. C. : International Monetary Fund Dollar, D. , 2005, Globalization, Poverty, and Inequality since 1980, World Bank Research Observer, 20 (2): 145-175 Dollar, D. & Kraay , A. (2002)   Growth Is Good for the Poor  Journal of Economic Growth, Springer, vol. 7(3), pages 195-225, September.Guttal, S. (2007) Globalisation Development in Practice, Vol. 17, No. 4/5, pp. 523-531 Hurrell, A. and Woods, N. (1995) Globalisation and Inequality, Millennium 24(3): 447–70. Husain, I. (2007) TRADE LIBERALIZATION, ECONOMIC GROWTH AND POVERTY REDUCTION RECENT EVIDENCE FROM PAKISTAN National level seminar on Trade and Economic Growth Linkages, Quai d-e-Azam University at Islamabad. Jose & Garcia, M. & Coque, A. (2003) Trade and Domestic Policies in Open Economy Available at: www. napcsyr. org/†¦ /tm_trade_domestic_policies_in_open_economy_en. pdf Khan, A. H. , Malik, A. and Hasan, A. H. 1995) Exports, Growth and Causality Pakistan Development Review 34(4): 1001-1012 Krugman, P. (1986) Strategic Trade Policy and the New International Economics MIT Kulkarni, K and Meister, K. P. (2009) Trouble with Import Substitution and Protectionism: A Case of Indian Economy McCulloch NA, Winters LA and Cirera X (2001) Trade Liberalization and Poverty: A Handbook London, Centre for Economic and Policy Research Nugent, J. B. , (2002) Trade Liberalization: Winners and Losers, Success and Failures, Implications for SMEs Forum Series on the Role of Institutions in Promoting Economic Growth, Washington, D.C. Porter, M. E. (1990) The competitive advantage of nations: with a new introduction Free Press,  New York Prabirjit, P. (2007) Trade Openness and Growth: Is There Any Link? MPRA Paper  4997, University Library of Munich, Germany. Ravallion, M. (2001) Growth, Inequality and Poverty: Looking Beyond Averages World Development, 29(11), 1803-1815. Rivera-Batiz, L. A. & Oliva, M. A. (2004) International trade: Theories, strategies and evidence. London: Oxford University Press. Rodrik, D, (2001). The Global Governance of Trade As If Development Really Mattered. Background Paper. New York.United Nations Development Programme. Rodriguez, F. & Rodrik, D . (1999) Trade Policy and Economic Growth: A Skepticaâ‚ ¬Ã¢â€ž ¢s Guide to The Cross-National Evidence. In Bernanke, B. S. and Rogoff, K. (Eds. ), NBER Macroeconomics Annua, 2000 (pp. 325-336). London: The MIT Press. Trebilcock,  M. J. and Howse,  R. (1999) The Regulation of International Trade  London: Routledge Widodo, T. (2009) Comparative Advantage: Theory, Empirical Measures And Case Studies  Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 4, pages 57-82, November.

Narative Report

A NARRATIVE OF OFF-CAMPUS EXPERIENCES IN RCA COMPUTER SALES & SERVICES LUCENA CITY A Report Submitted to: Ms. CHERRY ANN MENDEZ Southern Luzon State University Gumaca Campus Gumaca, Quezon In Partial Fulfilment of the Requirements In On the Job Training 1 By: CHEYNARRD B. ORATE JUNE 2011 SOUTHERN LUZON STATE UNIVERSITY GUMACA CAMPUS GUMACA QUEZON APPROVAL SHEET In partial fulfilment of the requirements for the Summer On Job Training Program.This report entitled â€Å"A NARRATIVE REPORT OF OFF – CAMOUS EXPERIENCES IN RCA COMPUTER SALES ANG SERVICES, LUCENA CITY â€Å" has been prepared and submitted by CHEYNARRD BENIPAYO ORATE is hereby recommended for approval. MS. CHERRY ANN MENDEZ Coordinator Chairman DR. FELIX B. LAMPOS JR. OIC- Gumaca Campus Accepted as partial fulfilment of the requirements for the Summer On Job Training 1 with the rating of 1. 5 Approved: MS. CHERRY ANN MENDEZ On Job Training Coordinator ACKNOWLEDGEMENTIt is a great pleasure to acknowledge with sincere gratitude and appreciation all those who have contributed in one way or another to the successful accomplishment of this narrative report. Without their support and contributions, this narrative report would not have been completed. To my co-OJT John Ralp Fabroa for being helpful and being nice to me Ms. Cherry Ann Mendez our OJT coordinator for his guidance support during our OJT. Finally, to my family who gave moral and financial supports. Above all to our Almighty God the source of all Goodness and GracesDEDICATION This compilation denotes a grateful gratitude to the following notable persons who rendered their immeasurable supports. To my family who are my inspirations and who gave their moral and financial supports. To my friends who always give me advices with regards to my problem. CHEYNARRD BENIPAYO ORATE INTRODUCTION The Diploma in Industrial Technology Major in Computer Technology intends to produce an efficient and effective technician because the students in this subjec t will learn how to apply what they have learned from their professor.It is a really big help for me that i am enrolled in on this On Job Training because we will be trained to become a better and good technician someday. You will manage how to face the common problems that will be surely encountered during the actual works or training. Most of all I learned that time is very precious, that every minute’s counts, so now I will spend it wisely. OBJECTIVES OF TRAINING To trained my knowledge for being a better technician in the near future. To be familiarized in the different problems of one computer. To depend on my own opinion how to solve such a problem and not to depend on others.To know what is the problem of the computer in the way of troubleshooting and to experience the world of working. WORK ACCOMPLISHMENTS On my training in RCA Computer Sales and Services I able to apply my skill in their because we usually assemble a computer which is being teach in my beloved school which is Southern Luzon State University Gumaca Campus which located here in Gumaca Quezon. How to handle the parts of the computer with care and where to hold it because some parts of the computer is sensitive. How to put it carefully don’t need to be scratch, properly inserted the screw and proper tighten it.Then one time a customer came and ask how much for the speaker, their two speaker with a different price so I do the sales talk what our my sales clerk do because that time there are my customer that being entertained asking price and what parts are better for their computer and then I told to our customer what are the different of the two and best speaker is the one who has the higher price of course so that we have a sales and then we tested it and our customer satisfied with the sound then our customer said ok I will buy then how cookie crumble I made a sales and I know to communicate to the customer.The other is not very simple I got into a service to the Maritime at Enverga University i just bought their power supply and put it on their unit then back to RCA. Then a service again one customer buys a full set of computer monitor, mouse, keyboard, headset, webcam, computer table with chairs and the system unit of course and they requested to setup their unit on their home and then I volunteer to came with them and our sales clerk agree with that so where at their house I setup their unit and that’s it and I am not waiting for any tip for what I done then suddenly they me a two pieces of â€Å"Balot† how lucky I am then I said thank you.Their business is distributing a â€Å"Balot† in some place in lucena to sell it just sharing. This is what we usually do in everyday when we go to our training first is to clean the place. Then a customer came brought their system unit then our head technician ask what is the problem of their unit then we get the unit bring in the tech room to be troubleshoot then when it is finish to troub leshoot we tell to the customer what is the problem of their unit.If the problem is the operating system we will reformat it because that what our head technician told to us and I always volunteer do to that because I know how to do it because as I said our school teach that and the one teach us is no other than Ms. Cherry Ann Mendez. Thank you so much mam. And John Ralp and I is the must advance knowledge with our co-ojt because some of them don’t how to troubleshoot, how to go in cmos bios set-up. PROBLEM ENCOUNTERED AND SOLUTIONS OFFEREDIf you go in RCA lucena Branch and you are going to buy a ten unit of computer full set with table and chair you need to wait for one week or more because they don’t have any stock there they ordered it in the main office. Here’s a problem the RCA today is not the apple of the eye that you know it. Because the owner of RCA has a little problem with the supplier because some of the products are owe by the owner of RCA and not b eing paid so that the delivery on each branch is being delayed. Just sharing for information) Then were in the lucena branch of RCA on the first day of our training nothings seems to be worry as the days go on some customer asking for the products that their ordered and their get a no answer we said that â€Å"sir/mam we don’t have a delivery of the products that you order came back again next week maybe we have your ordered products. Some customer waited for almost three months and they did not get their ordered product even if they paid the half price of the product.Then another customer buying for one system unit some parts of the computer needed to assemble is available there in RCA and some parts is not available so our sales clerk need a sales and she need a local source of course they accepted it then our sales clerk ask for one trainee because she will be asking to buy the other parts in another store there is no illegal their because its business the bad part is the store that you’re going to brought the products, because they saying a bad thing on the part of RCA if they know that the one who’s buying is from RCA and I am the one who always buy the part of the computer needed for assemble and released for the customer.And here the one problem that Ralp and I encountered not with RCA but inside the RCA with our Co-Ojt there are super â€Å"TAMAD GRABE† here a setting our head branch calling for one trainee just to buy a mineral water just across the street and I know that they here that but there ignore it then a second call and I am inserting the MOBO on the casing because there some ordered to be released then suddenly one of my co-ojt pointed me and tell me that â€Å"hey cheynarrd mam gina asking you to buy her a mineral water† then I leave what I’m doing and pass it to them then I went outside to buy a mineral. If you are on the job training you should follow what your superior told do so. That’s my problem encounter and solution’s offered. JUSTIFICATIONAt the end of my training I will definitely say thanks for everything that I learned in RCA Computer Sales and Services and I will really miss all the bonding all the laughs, jokes to my co-OJT namely Jayson, Ricky, Jeff, Allan, Big, Espinar, Tangkad, Willard, Crystal, Mich and specially my partner John Ralp to our technician namely Sir Mike, Sir Ronnie and Sir Kenneth and to our head branch Mam Gina and our sales clerk Mam Jhona thanks again. I learned here how to communicate to my supervisor to my co-OJT and to the RCA customer and should I say that I really improve my skill here like assembling a computer using safety precaution and disassembling computer parts and peripherals. I also learned here what is the basic troubleshooting and how to troubleshoot as well and I put some flow chart attached here in my narrative report.I also improve me skill here and learned software and hardware installation and windows insta llation and being patient will installing. And also I learned here you should be memories the product key of your operating system like Windows XP service pack two because will you are in the field or servicing to your customer you don’t have to get your notes and then type it if you get what I’m saying. Here’s what product key that I been memories will I was there at RCA Computer Sales and Services K2KB2-BDBGV-KP686-D8T7X-HDMQ8 it is for all services pack two only. And I also learned here how to test your power supply if it is working or not. Maybe that’s all folks PICTURES/ENDURSEMENT

second draft essays

second draft essays Jurrasic Park Richard Graczyk JURASSIC PARK Crichton, Michael Publisher: Ballantine Books City Where Published: New York Date of latest copy: 1990 Edition: First Ballantine Books Edition: December 1991. 399 Pages, Hardcover I. A Brief Summary of the Plot. A billionaire has created a technique to clone dinosaurs. From the left behind DNA that his crack team of scientists and experts extract he is able to grow the dinosaurs in labs and lock them up on an island behind electrified fences. He has created a sort of theme park on the island which is located off the west coast of Costa Rica. The island is called Isla Nublar. He plans to have the entire planet come and visit his wondrous marvels. He asks a group of scientists from several different fields to come and view the park, but something terribly goes wrong when a worker on the island turns traitor and shuts down the power. II. A Description of the Most Important Aspects of the Contents. The main characters in the book are: John Hammond who is a billionaire developer who has used his resources to create the dinosaur filled island known as Jurassic Park. He is an old grandfather, and he dies in the book by a dinosaur known as a Procompsognathus. Dr. Alan Grant who is a renowned paleontologist who agrees to visit Jurassic Park only to find out it is the home of several Dinosaurs. Unlike the movie Dr. Grant loves kids in the book. He also had a of a beard. Dr. Ellie Sattler is a Paleobotinist and Alan Grant who is among the first people to tour Jurassic Park. Tim who is the 11 year old grandson of John Hammond. He is kind of geeky, into computers and loves Dinosaurs. His 7 year older sister is Alexis. She has a kind of tomboy attitude and loves base-ball Ian Malcom is the Mathematician that uses "Chaos Theory" to predict disastrous results. he only wears black and gray. He is presumably dead i...

National Womans Rights Conventions 1850 - 1869

National Womans Rights Conventions 1850 - 1869 The 1848 Seneca Falls Womens Rights Convention, which was called on short notice and was more of a regional meeting, called for a series of conventions, embracing every part of the country. The 1848 regional event held in upstate New York was followed by other regional Womans Rights Conventions in Ohio, Indiana, and Pennsylvania.   That meetings resolutions called for woman suffrage (the right to vote), and later conventions also included this call.   But each meeting included other womens rights issues as well. The 1850 meeting was  the first to consider itself a national meeting. The meeting was planned after an Anti-Slavery Society meeting by nine women and two men. These included Lucy Stone, Abby Kelley Foster, Paulina Wright Davis and Harriot Kezia Hunt. Stone served as secretary, though she was kept from part of the preparation by a family crisis, and then contracted typhoid fever. Davis did most of the planning. Elizabeth Cady Stanton missed the convention because she was in late pregnancy at the time. First National Womans Rights Convention The 1850 Womans Rights Convention was held on October 23 and 24 in Worcester, Massachusetts. The 1848 regional event in Seneca Falls, New York, had been attended by 300, with 100 signing the Declaration of Sentiments. The 1850 National Womans Rights Convention was attended by 900 on the first day. Paulina Kellogg Wright Davis was chosen as president. Other women speakers included Harriot Kezia Hunt, Ernestine Rose, Antoinette Brown, Sojourner Truth, Abby Foster Kelley, Abby Price and Lucretia Mott. Lucy Stone only spoke on the second day. Many reporters attended and wrote of the gathering. Some wrote mockingly, but others, including Horace Greeley, took the event quite seriously. The printed proceedings were sold after the event as a way of spreading the word about womens rights. The British writers Harriet Taylor and Harriet Martineau took note of the event, Taylor responding with The Enfranchisement of Women. Further Conventions In 1851, the second National Womans Rights Convention took place on October 15 and 16, also in Worcester. Elizabeth Cady Stanton, unable to attend, sent a letter. Elizabeth Oakes Smith was among the speakers who were added to those of the previous year. The 1852 Convention was held in Syracuse, New York, on September 8-10. Elizabeth Cady Stanton again sent a letter instead of appearing in person. This occasion was notable for the first public speeches on womens rights by two women who would become leaders in the movement: Susan B. Anthony and Matilda Joslyn Gage. Lucy Stone wore a bloomer costume. A motion to form a national organization was defeated. Frances Dana Barker Gage presided over the 1853 National Womans Rights Convention in Cleveland, Ohio, on October 6-8. In the mid 19th century, the largest part of the population was still on the East Coat and in eastern states, with Ohio considered part of the west. Lucretia Mott, Martha Coffin Wright, and Amy Post were officers of the assembly. A new Declaration of Womens Rights was drafted after the convention voted to adopt the Seneca Falls Declaration of Sentiments. The new document was not adopted. Ernestine Rose presided at the 1854 National Womans Rights Convention in Philadelphia, October 18-20. The group could not pass a resolution to create a national organization, instead preferring to support local and state work. The 1855 Womans Rights Convention was held in Cincinnati on October 17 and 18, back to a 2-day event. Martha Coffin Wright presided. The 1856 Womans Rights Convention was held in New York City. Lucy Stone presided. A motion passed, inspired by a letter from Antoinette Brown Blackwell, to work in state legislatures for the vote for women. No convention was held in 1857. In 1858, May 13-14, the meeting was held again in New York City. Susan B. Anthony, now better known for her commitment to the suffrage movement, presided. In 1859, the National Womans Rights Convention was held in New York City again, with Lucretia Mott presiding. It was a one-day meeting, on May 12. At this meeting, speakers were interrupted by loud disruptions from opponents of womens rights. In 1860, Martha Coffin Wright again presided at the National Womans Rights Convention held May 10-11. More than 1,000 attended. The meeting considered a resolution in support of women being able to obtain a separation or divorce from husbands who were cruel, insane or drunk, or who deserted their wives. The resolution was controversial and did not pass. Civil War and New Challenges With the tensions between North and South increasing, and Civil War approaching, the National Womans Rights Conventions were suspended, though Susan B. Anthony attempted to call one in 1862. In 1863, some of the same women as were active in the Womans Rights Conventions earlier called the First National Loyal League Convention, which met in New York City on May 14, 1863. The result was circulation of a petition supporting the 13th Amendment, abolishing slavery and involuntary servitude except as a punishment for a crime. The organizers gathered 400,000 signatures by the next year. In 1865, what was to become the Fourteenth Amendment  to the Constitution  had been proposed by the Republicans. This amendment would extend full rights as citizens to those who had been slaves and to other African Americans. But womens rights advocates were concerned that, by introducing the word male into the Constitution in this amendment, womens rights would be set aside. Susan B. Anthony and Elizabeth Cady Stanton organized another Womans Rights Convention. Frances Ellen Watkins Harper was among the speakers, and she advocated for bringing together the two causes: equal rights for African Americans and equal rights for women. Lucy Stone and Anthony had proposed the idea at an American Anti-Slavery Society meeting in Boston in January. A few weeks after the Womans Rights Convention, on May 31, the first meeting of the American Equal Rights Association was held, advocating just that approach. In January of 1868, Stanton and Anthony began publishing The Revolution. They had become discouraged with the lack of change in the constitutional amendments proposed, which would exclude women explicitly, and were moving apart from the main AERA direction. Some participants in that convention formed the New England Woman Suffrage Association. Those who founded this organization were mainly those who supported the Republicans attempt to win the vote for African Americans and opposed the strategy of Anthony and Stanton to work only for womens rights. Among those who formed this group were Lucy Stone, Henry Blackwell, Isabella Beecher Hooker, Julia Ward Howe and T. W. Higginson.  Frederick Douglass  was among the speakers at their first convention. Douglass declared the cause of the negro was more pressing than that of womans. Stanton, Anthony, and others called another National Womans Rights Convention in 1869, to be held on January 19 in Washington, DC. After the May AERA convention, at which Stantons speech seemed to advocate for the Educated Suffrage upper-class women able to vote, but the vote withheld from the newly-freed slaves and Douglass denounced her use of the term Sambo the split was clear. Stone and others formed the  American Woman Suffrage Association  and Stanton and Anthony and their allies formed the  National Woman Suffrage Association.The suffrage movement did not hold a unified convention again until 1890 when the two organizations merged into the National American Woman Suffrage Association. Do you think you can pass this  Ã¢â‚¬â€¹Womens Suffrage Quiz?

Profile of Stanley Woodard, NASA Aerospace Engineer

Profile of Stanley Woodard, NASA Aerospace Engineer Dr. Stanley E Woodard, is an aerospace engineer at NASA Langley Research Center. Stanley Woodard received his doctorate in mechanical engineering from Duke University in 1995. Woodard also has bachelors and masters degrees in engineering from Purdue and Howard University, respectively. Since coming to work at NASA Langley in 1987, Stanley Woodard has earned many NASA awards, including three Outstanding Performance Awards and a Patent Award. In 1996, Stanley Woodard won the Black Engineer of the Year Award for Outstanding Technical Contributions. In 2006, he was one of four researchers at NASA Langley recognized by the 44th Annual RD 100 Awards in the electronic equipment category. He was a 2008 NASA Honor Award Winner for exceptional service in the research and development of advanced dynamics technologies for NASA missions. Magnetic Field Response Measurement Acquisition System Imagine a wireless system thats truly wireless. It doesnt need a battery or a receiver, unlike most wireless sensors that must be electrically connected to a power source, so it can safely be put almost anywhere. The cool thing about this system is that we can make sensors that dont need any connections to anything, said Dr. Stanley E. Woodard, senior scientist at NASA Langley. And we can completely encapsulate them in any electrically nonconductive material, so they can be put in lots of different locations and protected from the environment around them. Plus we can measure different properties using the same sensor. NASA Langley scientists initially came up with the idea of the measurement acquisition system to improve aviation safety. They say airplanes could use this technology in a number of locations. One would be fuel tanks where a wireless sensor would virtually eliminate the possibility of fires and explosions from faulty wires arcing or sparking. Another would be landing gear. That was where the system was tested in partnership with landing gear manufacturer, Messier-Dowty, Ontario, Canada. A prototype was installed in a landing gear shock strut to measure hydraulic fluid levels. The technology allowed the company to easily measure levels while the gear was moving for the first time ever and cut the time to check the fluid level from five hours to one second. Traditional sensors use electrical signals to measure characteristics, such as weight, temperature, and others. NASAs new technology is a small hand-held unit that uses magnetic fields to power sensors and gather measurements from them. That eliminates wires and the need for direct contact between the sensor and the data acquisition system. Measurements that were difficult to do before because of implementation logistics and environment are now easy with our technology, said Woodard. He is one of four researchers at NASA Langley recognized by the 44th Annual RD 100 Awards in the electronic equipment category for this invention. List of Issued Patents #7255004, August 14, 2007, Wireless fluid level measuring systemA level-sensing probe positioned in a tank is divided into sections with each section including (i) a fluid-level capacitive sensor disposed along the length thereof, (ii) an inductor electrically coupled to the capacitive sensor, (iii) a sensor antenna positioned for inductive coupl7231832, June 19, 2007, System and method for detecting cracks and their location.A system and method are provided for detecting cracks and their location in a structure. A circuit coupled to a structure has capacitive strain sensors coupled sequentially and in parallel to one another. When excited by a variable magnetic field, the circuit has a resonant frequency tha#7159774, January 9, 2007, Magnetic field response measurement acquisition systemMagnetic field response sensors designed as passive inductor-capacitor circuits produce magnetic field responses whose harmonic frequencies correspond to states of physical properties for which the s ensors measure. Power to the sensing element is acquired using Faraday induction. #7086593, August 8, 2006, Magnetic field response measurement acquisition systemMagnetic field response sensors designed as passive inductor-capacitor circuits produce magnetic field responses whose harmonic frequencies correspond to states of physical properties for which the sensors measure. Power to the sensing element is acquired using Faraday induction.#7075295, July 11, 2006, Magnetic field response sensor for conductive mediaA magnetic field response sensor comprises an inductor placed at a fixed separation distance from a conductive surface to address the low RF transmissivity of conductive surfaces. The minimum distance for separation is determined by the sensor response. The inductor should be separat#7047807, May 23, 2006, Flexible framework for capacitive sensingA flexible framework supports electrically-conductive elements in a capacitive sensing arrangement. Identical frames are arranged end-to-end with adjacent frames being capable of rotational movement therebetween. Each frame has first and second passages extending therethrough and par #7019621, March 28, 2006, Methods and apparatus to increase sound quality of piezoelectric devicesA piezoelectric transducer comprises a piezoelectric component, an acoustic member attached to one of the surfaces of the piezoelectric component and a dampening material of low elastic modulus attached to one or both surfaces of the piezoelectric transducer.#6879893, April 12, 2005, Tributary analysis monitoring systemA monitoring system for a fleet of vehicles includes at least one data acquisition and analysis module (DAAM) mounted on each vehicle in the fleet, a control module on each vehicle in communication with each DAAM, and terminal module located remotely with respect to the vehicles in the#6259188, July 10, 2001, Piezoelectric vibrational and acoustic alert for a personal communication deviceAn alert apparatus for a personal communication device includes a mechanically prestressed piezoelectric wafer positioned within the personal communication device and an alternating voltag e input line coupled at two points of the wafer where polarity is recognized.

Paper Critique Assignment Example | Topics and Well Written Essays - 1000 words

Paper Critique - Assignment Example The authors of the report could have presented research questions in a simpler and straightforward way (Sparks & Browning, 2010). Literature Review The authors of the report have been able to gather sufficient resources and data for elaborating on the existing problem. Regarding the issue of online complaints and analysing online narratives and stories, the authors have been able to provide adequate models and theories for managers and staff. However, fewer sources are present, which discuss causes of complaints and how complaints can be categorised as beneficial or harmful for the hotel reputation. Core activities are defined as those which are the central services of the hotel, such as their food quality, cleanness, and all services on time and other administrative issues. On the other hand, peripheral activities are defined as those which are not the central services but have a major impact on customer experience, such as staff behaviour and communication skills of waiters, manage rs and other personnel. It can be said that these are two major aspects that form the basis of customer behaviour and probability of their future visits. However, the report does not place much focus on these aspects and sources used for its identification (Sparks & Browning, 2010). The report links closely to public behaviour and management style, which requires current surveys and reports. However, this report has taken into account several old sources which findings can be doubted with regard to the current scenarios. The report was published in 2010, and it used sources of 1997 and 1998 to describe the online mode of complaints and factors that stimulate the negative attitude of customers. Hence, it can be said that those sources are more than 10 years old, and there are certain possibilities of their non-applicability with the new trends in hospitality and customer behaviour (Sparks & Browning, 2010). The Narrative Analysis Model of Labov and Waletzky (1967) is another key conc ept of the report. It illustrates how the stories of customers can help in determining the loopholes in their current services and how they can be improved (Sparks & Browning, 2010). Methodology The report has used a qualitative approach in the study of customer complaints. The justification is that this methodology is given to analyse not only the quantity of companies but also the nature and driving forces of these complaints. The report has used the compliant data from the Trip Advisor site to take into account the experience of the maximum number of customers visiting different hotels. One fact of the data selection is that it has taken complaint samples from 2002-2007. Although this provides a sufficient range of data to be analysed, it also augments chances of reviewing complaint causes, which are no more related to the current services and activities in hotels. Another lacking in the data collection method is that the report has used secondary sources for obtaining complaints of customers. Several research works define that the scenario depicted in the secondary sources often manipulates or exaggerates the actual scenario. People’s views on the Internet are likely to be influenced after reading others’ views and that can lead to false or less accurate results about the ongoing practices (Laub, Sampson, &

Healthcare organization Essay Example | Topics and Well Written Essays - 500 words

Healthcare organization - Essay Example According to ISMP survey on non punitive culture, results of the prevailing environment are stunning. Awareness on system-based reasons of error is increasing. Organizations still need to tackle accountability of related staff in a non punitive culture. The survey points out the need to whole-heartily adopt the culture on all platforms, particularly front-line staff who may not be as conscious as doctors, nurses, and other Para-medical staff about the main principles of non-punitive culture. Deming’s Total Quality Management (TQM) principles hold the key to follow the processes that adhere to the principles of TQM. Non punitive culture necessarily points towards a paradigm change from individuals to processes; processes need to be foolproof so that there is no scope for any individual to commit errors. Here, it would be logical to quote the case analysis (Lagasse 1995) of quality of preoperative care by statistical process control and its adverse results. Out of 116 anesthetics errors, 9 were human errors and 107 were system errors. It definitely shows that the major deciding factor is the system, which should be robust enough to be measured. The big question arises – Is health care an ethical organization? Safety audits are held very often in health care organizations. Take for example the audits in neonatal unit (L Lee 2008). It is a must in clinical governance. It helps health care organizations to get high turnover and closing loopholes. Such audits help in better and efficient practice. Audit helps in maintaining standards as in the case of NHS. Regularity in conducting safety audits ensures that they are effective. It involves making of checklists for all known error-prone activities. Any of the checklist is selected and the process is followed to any point so that relevant staff performs an instant review of the ongoing work to the end number of the

A bird came down the walk Essay Example | Topics and Well Written Essays - 250 words

A bird came down the walk - Essay Example The purpose of the dashes is to indicate longer pauses at the end of the lines for emphasis and dramatic effect. There is personification in the poem, where the speaker likens the bird’s actions to a person’s. In the second stanza, the speaker employs the word â€Å"raw† to signify uncivilization yet it is ironic in that a bird cannot cook the worm. The action of coming down the walk is seen as civilized and likened to a person walking down the road yet the bird does something so uncivilized by eating the bird raw. In stanza two the speaker goes on to personify the bird’s actions by saying, â€Å"he drank a Dew† (2, 1) –there is alliteration of the’ sound- and he also goes on to say that he drank â€Å"from a convenient grass† (2, 2) just like a human would drink from a glass, and also that the bird hopped aside for a beetle to pass, another human like action. The speaker also describes the bird as civilized by using capital letters in saying the birds eyes were like Beads and that he had a Velvet Head. All these grammatical effects enabl e the speaker to be more vivid and allow the reader to form actual images in the mind when

Encryption of data in transit and data at rest Research Paper

Encryption of data in transit and data at rest - Research Paper Example Encryption in the field of computer security is a process that allows users to encode their data using a certain key or a certain algorithm. Through the use of encryption a user is able to enhance the security of his or her data. Even though encryption of data does not necessarily restrict the access of data it however does ensure that a hacker is not able to interpret encrypted data and hence use it for personal benefit. Encrypted text is usually referred to as cipher text whereas unencrypted text is referred to as plaintext. Encryption is usually made use of for two basic data types, data in transit and data at rest. Data in transit usually refers to data that is on the move, whereas data at rest refers to stored static data that is used on a few numbers of machines. Encrypting data in transit is usually carried out through the use of private and public keys. Private keys are usually made use of to encrypt the main data that is important to a particular organization or to a particular user. The sender usually makes of an encryption key that only the receiver is aware of. The receiver then makes use of the same key to decrypt the information that is provided by the sender (Salomaa, 1996). Public key on the other hand, is used to facilitate the exchange of the private key. Public key is made use of to encrypt the private key. The sender of the data asks the receiver to provide him or her for an encryption key. The key is then used by the sender to encrypt the message. Once the message is encrypted, its decryption can only be carried out by the receiver (Salomaa, 1996). When it comes to securing data at rest, there are two basic process that can be used, encryption and authentication. Encryption to data at rest can be applied at a small scale, such as to a sensitive file, or it can be applied at a large scale, for example to the complete contents of a device (Scarfone et al., 2007). The type of encryption technique that is

Advertisements and Female Gender Stereotypes Research Paper

Advertisements and Female Gender Stereotypes - Research Paper Example In order to gain the attention of consumers, it is important to recognize what attracts the targeted group the most. However, regardless of such an important position provided to both genders, there is an increasing debate over the stereotypes used to portray these genders. Some researchers criticize media for humiliating, shameful and disgracing portrayal of women. Others believe that women are used media as sexual objects and this simply is immoral and unfair. On the other hand, people believe that media stereotypes women as caring, tolerant, understanding and loving creatures. They are portrayed as loving mothers, caring sisters, loyal workers and graceful wives. This paper would further explain how media portrays women and how successful it is in portraying those female gender stereotypes. During 1950s, the advertisements portrayed women as housewives who were much inclined towards cleaning, cooking and taking care of other family members. By that time, a few women worked and wer e discriminated as compared to the male counterparts. However, continuous efforts and feminist movements changed the history and women were finally welcomed in the professional field. This change should have caused a positive impact on advertisement by portraying women as loving, caring, sensitive and honest ladies who are able to manage their career but the reality was different.

The london olympics Essay Example | Topics and Well Written Essays - 2500 words

The london olympics - Essay Example The task that is being presented is an analysis of the 2012 Olympic Games to be held in London. The main perspective noted will be the amount of technology that is going to be used for the infrastructure of the game, specifically through transportation and restructuring of technological networks for security. The analysis conducted will show the demands and expectations as well as the practical applications that are creating a gap with the IT businesses. The ability to host a different set of tools and provisions for the Olympic Games of 2012 in London differs from past options for the games. The information systems that are required for the games have proceeded past years, specifically because of the amount of visitors that will be attending the games as well as the different cultures that will be a part of the games. To ensure that the correct provisions are made, there is the need to create a different set of options in technology for the games. The IT project not only has to be defined by the visitors that will be participating in the Olympics but should also be available for visitors from other countries who have come to see the games and to watch the prospective parts of the games. By doing this, there are more opportunities for London to grow with the available options for the country. The first concept that is being put into place for the London Olympics of 2012 is based on the transportation that is going to be made available to those that are participating in the games. The railway network is the main focus of the transportation, with a specific objective of offering more from the main railway network that goes to and from the games from different hotels and from the main airport. The Olympics will be held at over 33 venues, which is double the amount that has been used in the past for Paralympics. The main infrastructure that is being added into is

Advertisements and Female Gender Stereotypes Research Paper

Advertisements and Female Gender Stereotypes - Research Paper Example In order to gain the attention of consumers, it is important to recognize what attracts the targeted group the most. However, regardless of such an important position provided to both genders, there is an increasing debate over the stereotypes used to portray these genders. Some researchers criticize media for humiliating, shameful and disgracing portrayal of women. Others believe that women are used media as sexual objects and this simply is immoral and unfair. On the other hand, people believe that media stereotypes women as caring, tolerant, understanding and loving creatures. They are portrayed as loving mothers, caring sisters, loyal workers and graceful wives. This paper would further explain how media portrays women and how successful it is in portraying those female gender stereotypes. During 1950s, the advertisements portrayed women as housewives who were much inclined towards cleaning, cooking and taking care of other family members. By that time, a few women worked and wer e discriminated as compared to the male counterparts. However, continuous efforts and feminist movements changed the history and women were finally welcomed in the professional field. This change should have caused a positive impact on advertisement by portraying women as loving, caring, sensitive and honest ladies who are able to manage their career but the reality was different.

The relationship between marijuana and juvenile delinquency Essay

The relationship between marijuana and juvenile delinquency - Essay Example Based on transactional analysis theory, in the case at hand, it can be deduced from the physical and circumstantial evidence that my son’s friend has committed the following criminal violations: trespass to dwelling, theft, and illegal possession of picklocks. Trespass to dwelling is committed by a person who shall enter the house or dwelling of another without the latter’s prior consent. In the case at bar, the mere presence of my son’s friend inside the house (which is presumed to have been closed and temporarily inhabited as not even a single occupant was found thereon at that time) raises the presumption that he is guilty thereof. At that time, no one could have given him the permission to come inside the house as there was no legitimate occupant was there at that time. His being my son’s friend doesn’t in any way legitimize his intrusion into the house without invitation or prior permission. My son’s friend is also presumed guilty of illegal possession of picklocks. I must consider first the fact that I am very sure, non one in the house has ever had a picklock nor uses the same. The fact that my son’s friend was able to enter the house without the assistance of anybody, or any occupant from within, should be considered in relation to the presence of picklock found on the counter very near to the place where I found him. Common sense would indicate that the picklock could have been used to open the house door in order for him to gain entry thereon. It is not necessary though to actually see him in the act of using it as mere possession is sufficient to incriminate him. Theft could also be considered against him in relation to my jewelries which I found lying in the counter next to him. Of course, I should be careful with the fact that neither I nor anybody from my family in the house had put the jewelries there. Besides, jewelries are not commonly placed in or near the kitchen but inside the bedroom. For example, if I usually keep my jewelries inside my bedroom cabinet, the mere fact that they were taken outside the cabinet (where they should be), already consummates the crime of theft. The jewelries need not be successfully taken outside the house because the thief has already exercised control over the subject jewelries when he took them outside the bedroom cabinet where they are kept. There is no other logical presumption that could be made on the information of the presence of my jewelries in the kitchen beside the culprit whose presence in the house is under question. On the other hand, the fact that he smells of marijuana is not sufficient to indict him for violation of the law on prohibited or regulated drugs. On this aspect, the intervention of a professional is necessary in order to properly determine his condition. If it is positive, then he is guilty thereof. If it is negative, then he is not. I cannot rely entirely on my intuition as I may not be considered an expert in determining the smell of marijuana. Based on the facts given and discussion above, I will do the following: First, I will call the police right away. This is for the

Hr Managing Towards Recruitment And Selection Management Essay

Hr Managing Towards Recruitment And Selection Management Essay With the advent of growing emphasis on people as the prime source of competitive advantage, the foremost important decision for an organization has been to ensure the selection of the right people to join the workforce (Beardwell and Holden, 2001, p. 225). In the early 1990s, Beaumont (1993, p.56 cited in Beardwell and Holden, 2001, p. 225) identified three focus areas having significant relevance in the current industry scenario that has enhanced the potential importance of the selection decision in individual organizations. The areas include demographic trends and changes in the labour market, which have led to a less homogeneous workforce that emphasizes on fairness in selection process. Secondly, the desire for a multi-skilled, flexible workforce and an increased emphasis on team working has led to conclude that selection decision are concerned with behaviour and attitudes than with matching individuals on basis of the current job requirements. Lastly, the link between corporate strategy and Human Resource Management has led to the evolution of the concept of strategic selection that refers to the development of a system that links selection to the overall organizational strategy while aligning personnel to emerging business strategies. Thus to have a positive impact on companys productivity and profitability, the practice of recruitment and selection in Human Resource Management has become increasingly important (Beardwell and Holden, 2001, p. 225). The increased global competition and the increasing customer expectations mean that the growth and sustenance of an organization is proving to be challenging. Organisations need to be more proactive in their approach to sustain profitability and meet the ever changing global business dynamics by attracting and retaining high-quality individuals who can respond effectively to this changing environment (Bach, 2008, p. 115). Hiring competent people is of prime importance to an organization, which is greatly dependent on effective recruitment and selection procedures. As cited in Bach (2008), a poor recruitment decision can cost an employer an amount equal to 30 per cent of the employees first year earnings (Hacker 1997). These costs can include lower productivity, potential loss of customers; cost incurred in training, advertising, recruitment fees and redundancy packages (Smith and Graves 2002 cited in Bach, 2008, p. 115). Thus, in order to have a competitive edge, it is increasingly e ssential that in tight labour market scenario, firms must evolve and practice better recruitment, selection and retention strategies (Boxall and Purcell, 2003, p. 15). As mentioned in a case study on Betterbuy (Greenwood, 2007), as part of their good personnel practice they offer a market-leading package of pay and benefits such as childcare vouchers and two share schemes namely Save as you earn and Buy as you earn. It also regards eligible staff for their hard work and commitment with free shares and a pension scheme that allows member to build up a pension based in their earnings and service. The term recruitment and selection are commonly referred together; however they have distinct human resource management activities and functions. Recruitment comprises of short-listing candidate applications from potential employees, while selection techniques are used to decide which of the short-listed applicant is best suited for the job (Taylor, 2005, p. 166). Further reiterating the above point, Boxall and Purcell (2003, p. 143) has also stated that recruitment and selection are nearly always joint management processes of some kind where both line and specialist managers are involved. Bratton and Gold (2003, p. 221) defines recruitment as the process of generating a pool of capable people to apply for employment to an organization. Selection is the process by which managers and others use specific instruments to choose from a pool of applicants a person or persons most likely to succeed in the job(s), given management goals and legal requirement (Bratton and Gold, 2003, p. 221). Newell and Shackleton (2000, p.113 cited in Bratton and Gold, 2003, p. 226) refer to recruitment as the process of attracting people who might make a contribution to the particular organisation. Bach (2008) defines Recruitment as the process of attracting people who might make an organizational contribution to fill a particular role or job. While, Selection is predicting which candidates will make the most appropriate contribution to the organization now and in the future (Hackett, 1991 cited in Beardwell and Holden, 2001, p. 226) In the 1980s, some major changes were witnessed within organizations in regards to their HR practices; for instance it became more assertive as to its role played in organization (Legge, 1995 cited in Searle, 2003, p. 7). This was due to an increasing awareness and evidence of the impact of HR had on the viability of the organisations success. During this period, HR policies emerged as significant levers for assisting firms in repositioning themselves. It resulted in recruitment and selection processes being considered as the key factors for successful change management (Searle, 2003, p. 7). It can thus be asserted that selection is about how to make fair, un-biased and relevant assessments of the strengths and weaknesses of short-listed potential employees by using various selection techniques. While recruitment is the way in which a firm tries to source or attract candidates among whom it will short-list. Thus, in other words, recruitment strategy involves the organisations attempt to portray the firm as an attractive place to work thereby attracting good talent (Boxall and Purcell, 2003, p. 141). There are two methods of recruitment: Internal and External. INTERNAL RECRUITMENT One of the crucial points to reflect upon during the recruitment procedure is whether or not there is a need to recruit outside the organization. Implementing alternative approaches to recruitment might lead to the development of effective solutions at considerably lower cost (Taylor, 2005, p. 166). Research shows that most private sector companies attempt to fill vacancies internally before looking for people outside the organization (Newell and Shackleton, 2000, p. 116, CIPD 2003b, p. 11 cited in Taylor, 2005, p. 167). Fuller and Huber (1998, p. 621 cited in Taylor, 2005, p.167) identifies four distinct internal recruitment activities like internal promotions, lateral transfers, job rotation schemes and re-hiring former employees. Some of the key advantages of internal recruitment of an organization are its cost effectiveness and quick as vacancies can be advertised internally on staff notice boards, in-house publications or intranet systems at no additional cost. Thus, it promotes and helps in developing a strong establishment of motivated and committed employees among existing employees and also that the management is already familiar with the strengths and limitations of the employee. It also helps a company to maximize its return on investment invested in staff recruitment, selection and training processes. The employee in his new position is already familiar with the business objectives and has a better knowledge and understanding about the companys operations. The time taken to fill a vacancy is lesser leading to improving greater organizational effectiveness and reduction in cost and time. However, some of the disadvantages of internal recruitment are that new employees would bring in fresher ideas whic h are often required to challenge the status quo especially at senior levels. It can also lead to bringing about sterility by limiting the number of potential candidates for the job profile, lack of originality and a decline in the breadth of an organisations collective knowledge base. It may also be possible that the best suited person may not be available within the firm. Also an inclination towards this tends to perpetuate existing imbalances in the make-up of the workforce resulting in the feeling of inequality and resentment among the workforce who have not been selected. (Taylor, 2005, p. 168) EXTERNAL RECRUITMENT Even as there are numerous different approaches used to attract applications for prospective candidates, some of the formal methods used are printed media (national and local newspapers, trade and professional journals and magazines), external agencies (job centres, outplacement consultants, headhunters, employment agencies, forces resettlement agency, recruitment consultants), education liaison (careers service, careers fairs, college tutors, careers advisors, student societies), other media (direct mail, local radio teletext, billboards, internet, television and cinema), and professional contacts (conferences, trade union referrals, suppliers, industry contacts), other methods (factory gate posters, past applicant records, open days, personal recommendation or word of mouth, poaching). Few other informal methods include whereby employees families, suppliers or personal acquaintances get to hear about a vacancy via word of mouth or the grapevine. Several approaches like job centres or word of mouth is relatively less expensive in comparison to publishing advertisement in national newspaper or in delegating the task to headhunters. A few methods, such as the use of television and cinema, are used as a mode of recruiting by the largest employing organisations seeking to recruit substantial numbers like the Army and Navy recruiters (Taylor, 2005, p. 169-70). Some of the few advantages of external recruitment include that a new recruit will bring in fresh perspective and ideas, the best suited candidate can be chosen from the large pool of candidates, recruits having wider knowledge and experience on the subject can be chosen. The disadvantages to external recruitment would include that the process is long and hence more time consuming, selection process alone may not be able to identify and reveal the best candidate and also that the cost incurred is enormous for placing advertisements to attract potential talent. According to a study conducted by IRS (2001b, pp34; 2003c cited in Taylor, 2005, p. 171), approximately  £1 billion is spent each year on recruitment advertising in the United Kingdom. An HR Manager would require choosing a publication depending on the target audience. An opinion poll research carried out and published by Recruitment Today (June 1995) has indicated that around 70 per cent of people purchase different newspaper when they are looking for a new job. Thus information about readership levels and profiles is only of limited use in deciding the placement of job advertisement. It is essential for the HR manager to reflect upon whether or not there is a need to advertise nationally. For most jobs, local newspapers are preferable, because they reach potential applicants only within the relevant travel-to-work and are thus more cost effective. The need to organize at a national level arises when the target audience is at a national level. Some of the other additional alternat ive methods of recruitment include: Internet Recruitment: The scope and usage of internet as a medium of recruitment has witnessed a significant growth in the recent years. In the late 1990s, the jobs advertised on the web were mainly in IT or academia, or were specifically targeting graduate recruitments. In 2003, nearly 70 per cent of employers had been advertising vacancies on the internet (CIPD 2003b, p. 15 cited in Taylor, 2005, p. 176), while on the other hand the providers of job search website were spending vast amounts of money on TV, cinema, radio advertising, sports sponsorship and public relations activities as a means of building their public profile and brand image (Taylor, 2005). The key advantages of Internet recruitment are that large companies have a greater potential to attract passing traffic to their company corporate website By cutting down on the need to use written correspondence or field phone calls will prove to be a cost saving for the company. This form of recruitment is attractive to an emp loyer as it gives him the access to a potential audience of millions. Some of the disadvantages of internet recruitment include technology system getting hampered by bugs, computer crashes and threat of losing applications caused by recruiters with poor IT enabled skills which will result in further delay rather than accelerating the recruitment process. Poorly designed or over-engineered websites represent a further pitfall by means of slow loading speeds are all guaranteed to create fatigue in the potential candidate users whose expectations of fast, reliable access are very high thus causing damage to the brand image of the company (Taylor, 2005, p. 179). In the past few years, there has been a significant rapid development in online recruitment or commonly termed as e-recruitment which has accelerated the growth of e-Human Resource Management (Bratton and Gold, 2003, p. 230). In the year 2003, the Singapore Ministry of Manpower (Storey, 2007, p. 238) highlighted some of the key potential benefits of e-HR. The hard benefits included reduced service delivery costs due to automation of key HR business processes, by improving the accuracy of these HR processes the out put would lead to reduction in correction costs, by using intranet as a means of internal communication channel would eliminate costs of printing and distributing information to employees, improving staff productivity and efficacy by providing universal access 24/7 on various information thereby reducing the data entry and search costs through employee and manager self-service. While some of the soft benefits included allowing instant processing of data collected leading to reduction in cycle times, increasing employee satisfaction and engaging in better employee relations by improvising on the quality of HR service, making HR function to align with strategic partner in business, an indicator of change towards an organisational culture that promotes initiative, self-reliance and improved internal service standards by using technology. Employer websites: One of the most convenient methods includes highlighting existing vacancies available in an organization in respective organization website. However, links to these vacancies can be uploaded on various other search engines and recruitment agency website. These sites are easy to maintain and is cost effective as it provides an organization the opportunity to provide relevant adequate information about the profile for it to attract more responses. As quoted by Frankland (2000, cited in Taylor, 2005, p. 176); the total cost incurred to set up a fully operational website is equivalent to the total amount spent by a firm on advertisement in national newspapers. The organisations have immensely benefited by using websites as a medium of advertising the existing vacancies, but it is essential to evaluate the degree and the extent to which it has impacted in the recruitment procedure. As the success of this method solely depends upon the extent to which potential employees visit the websites. Cyber agencies: This method involves the use of specialist employment agencies that specializes in recruitment and selection of potential recruits for example, monster.com. These agencies carry out the functions and role carried out by employment agencies traditionally. These agencies extend their services to not only publish advertisements of vacancies but also short-list the candidates on behalf of the employers. (Taylor, 2005) Job linked to newspapers and journals: Many companies advertise in local and national national newspapers, notice boards, recruitment fairs and substantiate the advertisement with relevant important information relating to the job like the job title, pay package, location, job description, how to apply-either by CV or application form. The success of the recruitment process depends upon whether it is able to attract substantial number of candidates of the desired quality within the allocated budget. Too many applicants may reduce the cost per applicant but add further costs in terms of the time taken to screen the applications. While few applications received may be an indication of a tight labour market and also that the companys values, ethos and brand image in the market are poor attractors. It is thus essential that HR managers monitor the effect of such factors on the overall recruitment process (Bratton and Gold, 2003, p 234). SELECTION After the identification of a pool of potential candidates, the HR Manager needs choose and select the short-listed candidates who would best suit the job profile (Bach, 2008, p. 129). Some of the selection methods include interviews, psychometric testing (cognitive and personality test), assessment centres, references, biodata, job simulation or work sampling. Various selection techniques are used to measure differences between applicants and provide a prediction of future performance at work while measuring the effectiveness of these selection methods. Two statistical concepts reliability and validity are of relevant importance in the selection process. Techniques that are chosen on the basis of their consistency in measurement over a period of time is termed as reliability and the degree to which they measure what they are supposed to measure is referred as validity (Bratton and Gold, 2003, p. 234). The three important forms of reliability include the testee or the test-retest, the tester and the test reliability. Among the different forms of validity, the most important is the predictive or criterion-related validity. It refers to establishing an association between the predictors that comprises of the results obtained from various selection methods and the criterion that measures the performance on the job (Bach, 2008, p. 130). An HR Manager in an organization is using more sophisticated selection techniques and is ensuring to make good selection decisions. A good selection decision would reduce a number of costs incurred like the overall cost of the selection process that includes the use of various selection instruments, the future cost of inducting and training new staff and staff turnover. The process and method of selection to be used are based on two key fundamentals. Firstly, individual differences would measure the extent to which two individuals would differ on the parameters of intelligence, attitude, social skills, psychological and physical characteristics, experience, etc. Secondly, recognizing the way in which people differ would be reflected upon the prediction of performance by the individual at the workplace Many leading companies may use a variety of these techniques and statistical theory for giving credibility to techniques that attempt to measure peoples attitude, attributes, abilities and overall personality (Bratton and Gold, 2003, p. 234). Methods of Selection: Selection interviewing Interview is one of the oldest and commonly used selection methods. Cook (1994, p.15 cited in Bratton and Gold, 2003, p. 236) referred the usage of interviews along with application forms and referral / recommendation letters as the classic trio. The interview pattern can be broadly classified on the basis of the Information Elicited which would dwell on the focus on facts and the information that is required. It would follow a direct approach and give emphasis on seeking subjective information from the interviewee as the factual information must have been already collated prior to the interview. This pattern may require to qualified psychologist as it may require usage of intensive probing. It can secondly be classified on the basis of structure like structured or unstructured. Thirdly, on basis of the order and involvement pattern adopted while conducting the interview. Also by using questions related to ones past behaviour coupled with competencies in inter views has further enhanced the effectiveness of this method (Bratton and Gold, 2003, p. 238). Psychometric testing: It has formed an integral part of the selection process of most organization because of its ability to provide an objective measurement of individual competencies and personality (Beardwell and Holden, 2001, p. 243). This type of selection is also considered to have a good record of reliability and validity. Further evidence of its usage since 1990s has been witnessed due to the rapid growth in the number of organizations using this test leading to more HR professionals being trained to administer the functioning of the test (McHenry 1997a cited in Bratton and Gold, 2003, p.239). The two types of test include cognitive or ability test and personality test. Cognitive tests provide a detailed assessment of an individuals intellectual abilities like specific abilities or general intelligence. Personality test provides a detailed assessment of an individuals behaviour when confronted with a specific situation (Bach, 2008, p. 133). Assessment Centre It incorporates a variety of selection methods like interviews, psychometric test, simulations, in-tray exercises and group decision-making exercises, role-plays and presentations to test the mental ability, reasoning and personality of an individual employee (Taylor, 2005, p.242-3). Assessment centres are designed to provide information like the strengths and weaknesses of an individual employee to management for making decisions in relation to suitability for a position. (Bratton and Gold, 2003). Various on-going validity studies have found the assessment centres to have good predictive ability. One of the major drawbacks of the centre is the cost associated with setting up and functioning of the assessment centre (Taylor, 2005, p. 242). CONCLUSION While critically analyzing on which recruitment and selection approach and methodology an HR Manager must adopt for their organization, it is crucial to consider the impact and accuracy of its approach adopted on the target audience. Further, recruiters need to be aware of the image of their organization they are portraying to the external world. A local newspaper advertisement might attract large number of applicants; but there is a strong business case for spending rather more on a substantial advertisement set by professionals conveying to job seekers that the organization compares favourably with others as a place to work. Few methods are ruled out because of time constraints as most personnel specialists may quite often have pressure from line managers to fill vacancies within days instead of weeks. Thus the range of possible recruitment methods gets severely restricted. Under such circumstances, the best option that a firm can adopt is to outsource the task of recruitment and s election to employment agencies, job centres or use personal contacts (Taylor, 2005, p. 169). It may also prove to be beneficial to consider the volume of applications as outcomes that each method is likely to yield and the ability of the personnel department to administer and act upon effectively. An HR Manager should avoid selecting a recruitment methodology which resulted in receiving hundreds of applications for a single unskilled job vacancy and vice versa. For instance, an advertisement seeking application for very senior cadre roles where the widest pool of appropriately qualified individuals is needed to enable the organization to screen out all but the very best candidates. Another example would be the opening of a new plant store leading to the creating a demand for several hundreds of new jobs (Taylor, 2005, p. 169). Proposed References: Torrington, D., Hall, L., and Taylor S. (2002) Human Resource Management. 5th edition. FT Prentice Hall, England Bratton, J. and Gold, J. (2003) Human Resource Management Theory and Practice. 3rd edition. Palgrave Macmillan, New York Searle, R. (2003) Selection and Recruitment a critical text Palgrave Macmillan, UK in association with The Open University 1st edition Storey, J. (2007) Human Resource Management a critical text. 3rd edition. Thomson Learning, London Boxall, P. and Purcell, J. (2008) Strategy and Human Resource Management. 2nd edition. Palgrave Macmillan, New York Taylor, S. (2005) People Resourcing. 3rd edition CIPD, London Beardwell, I. and Holden, L. (2001) Human Resource Management: A Contemporary Approach. FT Prentice Hall: Pearson Education Limited, England Bach, S. (2008) Managing Human Resources: Personnel Management in Transition. 4th edition. Blackwell Publishing, UK Callaghan, G. and Thompson, P. 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